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Keywords: Retail


Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......

French retailer withdraws defamation case against Moroccan boycott activist

Carrefour has withdrawn its legal action against Mohamed Kachkach, a Moroccan activist who faced defamation and slander charges for promoting a boycott of the French retail chain's stores in Youssoufia, Morocco. The case, which sparked discussions about corporate responses to activism in the region,......

Rabat's Retail Renaissance: Carrousel Mall Ushers in New Era of Shopping and Entertainment

Rabat, Morocco's capital, has entered a new phase of retail development with the grand opening of Le Carrousel mall. This state-of-the-art shopping complex, representing an investment of over 600 million Moroccan dirhams (approximately $61.45 million), promises to transform the city's commercial......

Ikea Innovates with Inventory Drones: A New Era in Retail Management

In a bold technological move, Ikea is enhancing its operational efficiency with a fleet of inventory drones. Spearheaded by the Ingka Group, the initiative addresses the complexities of managing vast warehouses filled with bulky furniture. These drones, numbering 100 and operating across Europe, provide......

Moroccan Retail Tech Builder: A Catalyst for Digital Commerce and Startup Growth

In a remarkable stride towards fostering digital transformation and nurturing entrepreneurial talent, the Moroccan Retail Tech Builder (MRTB) has reached an impressive milestone: incubating and supporting 100 startups in the dynamic realm of commerce. This pioneering venture builder, established in 2021,......

Marjane Achieves "Customer Service of the Year" Award for the Second Consecutive Year

Marjane, a leading Moroccan retailer, has once again secured the esteemed "Customer Service of the Year Morocco 2024" award in the "Mass Retail" category, marking its second consecutive triumph. The company's recognition stems from the establishment of a dedicated customer service......

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