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The iconic Moroccan biscuit brand BIMO, owned by Mondelez Maroc, has earned a coveted position in the top three of Morocco's most-loved food brands. This recognition was awarded during the prestigious Love Brand Ceremony, held as part of Les Impériales Week 2025. Based on the annual study......
The 2025 edition of the Love Brand study, conducted by Imperium, has once again highlighted the brands most cherished by Moroccans. Unveiled during the Love Brand Ceremony, part of Les Impériales Week 2025, the study crowned Inwi as the top brand in the Telecommunications and Technology category.......
The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......
The Moroccan dirham demonstrated varied performance in foreign exchange markets during January 16-22, appreciating 0.6% against the US dollar while declining 0.5% against the euro, according to Bank Al-Maghrib (BAM). During this period, BAM reported no currency auction operations in the foreign exchange......
From January 16 to January 22, 2025, the dirham appreciated by 0.6% against the US dollar and depreciated by 0.5% against the euro, according to Bank Al-Maghrib (BAM). During this period, no foreign exchange auction operations were carried out, as highlighted in BAM's weekly bulletin. As of January......
Morocco’s banking liquidity deficit has seen a notable improvement, declining by 8.26% to reach MAD 136.8 billion ($13.4 billion) in January 2025. This shift underscores healthier financial conditions and provides the economy with greater flexibility to grow and adapt. According to BMCE......
AXA Assurance Maroc has announced the appointment of Gilles Fromageot as the new Chief Executive Officer of AXA Morocco and the AXA CIMA regions, which include operations in Cameroon, Côte d’Ivoire, Gabon, and Senegal. The appointment, pending regulatory approvals, is set to take effect on......
In a strategic move to bolster their market presence, Crédit du Maroc and AtlantaSanad Assurance have entered into a bancassurance partnership. This collaboration aims to expand the range of insurance and savings products available to both individual and business clients of Crédit du Maroc,......
Royal Air Maroc (RAM) has officially resumed its direct flight service between Casablanca and Beijing, a strategic move aimed at strengthening tourism and economic ties between Morocco and China. The relaunch of this route, which initially debuted in January 2020 but was halted due to the COVID-19 pandemic,......