Keywords: MAROC
A highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together the entire communication ecosystem in a friendly and unifying atmosphere. Agencies, advertisers, creatives, and media gathered to celebrate brands that succeed in creating genuine attachment among Moroccans. More......
Orange Maroc presented a series of artificial intelligence and connectivity solutions at GITEX Africa 2026 in Marrakech, positioning data control, cybersecurity, and network performance at the center of its strategy. The operator used the event to demonstrate new use cases combining generative AI, sovereign......
Morocco’s telecom operator Maroc Telecom held talks with the European Commission on digital sovereignty during GITEX Africa 2026 in Marrakech, highlighting shared priorities on infrastructure security and data governance. The meeting brought together Maroc Telecom CEO Mohamed Benchaaboun and European......
Maroc Telecom has engaged in high-level discussions with the European Commission to deepen cooperation on digital sovereignty, a key issue shaping global technology strategies. The meeting brought together Mohamed Benchaaboun and Henna Virkkunen on the sidelines of a major technology event, where they......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, confirmed the central role of emotion in the relationship between brands and consumers. In a friendly and unifying atmosphere, communication and marketing professionals gathered to celebrate brands that succeed......
In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......
The Moroccan currency has shown a modest appreciation against the US dollar, reflecting stable conditions in the country’s financial markets. According to Bank Al-Maghrib, the dirham gained 0.5% against the dollar over a one-week period, while remaining broadly stable against the euro. This......
Allianz Trade has appointed Francis Jespers as CEO for Morocco effective March 1, 2026. He succeeds Stéphane Rutili, who is retiring after a distinguished career with the group. Jespers currently serves as Program Director for Northern Europe at Allianz Trade. He brings over 30 years of international......
Dacia Maroc renews its commitment to the Rallye Aïcha des Gazelles for a fifth year and becomes the official sponsor of the new crossover category. The 35th all-women race runs from March 27 to April 11 across Moroccan desert dunes and tracks. Over 200 teams navigate using only maps and compasses......
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