Prada launches Indian-inspired sandals to rebuild cultural ties

Monday 27 April 2026 - 14:15

Prada is introducing a limited-edition collection of sandals produced in India, drawing inspiration from the traditional Kolhapuri style. The move comes after the brand previously faced criticism for presenting similar designs without clearly acknowledging their cultural origins.

The new collection aims to blend Italian design expertise with Indian craftsmanship, highlighting a more collaborative approach. The sandals, priced in the luxury segment, will be available in select stores worldwide as well as through online channels.

The controversy began when Prada showcased footwear resembling traditional Kolhapuri sandals during a fashion event in Milan. The designs sparked reactions from artisans and public figures in India, who raised concerns about cultural recognition and the protection of traditional knowledge.

In response, Prada acknowledged the historical influence of Indian craftsmanship and initiated discussions with local artisan communities. The company has since taken steps to strengthen ties by working directly with producers in regions known for this centuries-old craft, particularly in Maharashtra and Karnataka.

Beyond the product launch, Prada has announced a multi-year training initiative aimed at supporting artisans. The program, developed in collaboration with leading Indian design institutes, is expected to provide structured training to dozens of craftspeople, helping preserve traditional techniques while integrating modern production methods.

This initiative reflects a broader shift in the fashion industry toward greater respect for cultural heritage and more inclusive global partnerships. By combining local expertise with international reach, brands like Prada are seeking to redefine how luxury fashion engages with traditional craftsmanship.