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Events


Al Barid Bank honored with three awards at Les Impériales Week 2025 for its Ezy campaign

Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......

Mustapha Swinga honored as one of Morocco’s most beloved influencers

In a celebration of Morocco's most cherished brands and personalities, the Love Brand Ceremony held during Les Impériales Week 2025, recognized the remarkable influence of digital creators. Among the standouts was Moroccan YouTuber Mustapha Swinga, who ranked in the Top 3 of the nation’s......

Marketing excellence celebrated at Les Impériales Week 2025 in Casablanca

The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......

BIMO secures top 3 spot among Morocco's most-loved food brands

The iconic Moroccan biscuit brand BIMO, owned by Mondelez Maroc, has earned a coveted position in the top three of Morocco's most-loved food brands. This recognition was awarded during the prestigious Love Brand Ceremony, held as part of Les Impériales Week 2025. Based on the annual study......

Burger King Morocco earns spot as a top "love brand" in fast food

Burger King Moroc has been honored as the third most beloved brand in the fast-food sector during the prestigious Love Brand Ceremony, a highlight of Les Impériales Week 2025. This recognition underscores the deep connection Moroccan consumers have with the brand, which has emerged as one of the......

Celebrating excellence: The winners of Les Étoiles Des Impériales Week 2025

The 8th edition of Les Impériales Week concluded on a high note Friday evening in Casablanca, honoring the most innovative and impactful campaigns in communication, marketing, media, and digital through the prestigious "Les Étoiles" awards.   A ceremony spotlighting innovation......

Anouar Sabri reimagines Les Impériales Week: a transformative experience for communication professionals

During the 8th edition of Les Impériales Week, Anouar Sabri, founding president of the association Les Impériales, unveiled the event’s innovative new direction. This year’s edition stood out with a reimagined approach designed to deliver diverse experiences tailored to the......

Remembering Naima Lamcharki: A Tribute to a Moroccan Media Icon

A poignant homage to a legend of Moroccan audiovisual arts The closing ceremony of "Les Impériales Week 2025" was marked by a deeply emotional moment as a tribute was paid to Naima Lamcharki, a towering figure in Morocco’s artistic and communication landscape. Her monumental contributions......

Radouane Yahia: Rethinking education to tackle the challenges of modern marketing

Casablanca welcomes the 8th edition of Les Impériales Week, a major event for marketing, communication, and media professionals. Under the theme “The Paradigm Shift – Business. People. Tech.”, this year’s gathering runs until February 2, offering a dynamic platform for......

Les Imperials Week 2025 closes with a bold vision for Morocco’s future

The 8th edition of Les Impériales Week concluded in grand style, marked by inspiring speeches and memorable moments. Held under the theme “The Paradigm Shift – Business. People. Tech.,” the event brought together key players in communication, marketing, and media, transforming......

Moroccan consumers crown Inwi as nation's most trusted telecom brand

In a significant achievement at the Love Brand Awards 2025, telecommunications company Inwi has secured two prestigious recognitions: Morocco's most preferred brand across all categories and the most beloved brand in the Telco & Tech sector. This dual recognition reinforces the operator's......

Inwi named Morocco’s favorite telecom brand in 2025

The 2025 edition of the Love Brand study, conducted by Imperium, has once again highlighted the brands most cherished by Moroccans. Unveiled during the Love Brand Ceremony, part of Les Impériales Week 2025, the study crowned Inwi as the top brand in the Telecommunications and Technology category.......

Danone tops Morocco’s most-loved food brands in 2025

During the recent Love Brand Ceremony, held as part of Les Impériales Week 2025, the results of the Love Brand study highlighted the most cherished brands among Moroccan consumers. Danone emerged as the leading brand in the "Food" category, reaffirming its pivotal role in the daily lives......