Events
In Casablanca, the closing ceremony of Les Impériales Week 2026 marked a strategic turning point for Morocco’s creative ecosystem. Beyond awards and tributes, the event was highlighted by the announcement of the launch of the Morocco Design Awards, an initiative jointly led by the AAMDO......
In Casablanca, the 2026 Love Brand Ceremony, organized as part of Les Impériales Week, confirmed a structural market trend: the most appreciated brands are those that endure over time. Leading the Banking category, Banque Populaire ranks ahead of Bank of Africa and CIH Bank, illustrating a relationship......
In Casablanca, the 2026 Love Brand Ceremony, organized as part of Les Impériales Week, recognized Shell as the most appreciated brand in the Energy & Fuel category. This recognition goes beyond the traditional criteria of the sector to reflect a lasting relationship with Moroccan consumers. A......
In Casablanca, the 2026 edition of Les Impériales, held under the theme “Daba or Never,” highlights the profound transformations in the communication industry. In this context, Ibtissam Khazraji, Commercial Communication & Brand Director at Orange, delivered an analysis focused......
In Casablanca, during the Love Brand Ceremony organized as part of Les Impériales Week 2026, McDonald’s topped the Fast Food & Restaurants category. This distinction confirms a reality established over several decades: the brand has gone beyond its status as an international chain to......
In Casablanca, as part of Les Impériales Week 2026, the Love Brand Ceremony once again celebrated the brands that hold a special place in Moroccans’ hearts. At the top of the Beverages category, Coca-Cola stands out as the most loved brand, confirming a relationship built over several decades. A......
In Casablanca, the 2026 Love Brand Ceremony, organized as part of Les Impériales Week, confirmed a strong trend: the most loved brands are those that are deeply integrated into everyday routines. At the top of the Personal Care category, Signal outperforms Clear and Nivea, demonstrating a relationship......
In Casablanca, the fifth day of Les Impériales Week 2026 is shaping up to be a pivotal moment, at the crossroads of strategic reflection and the celebration of excellence. Between intensive working sessions in the morning and a grand gala evening to close the day, this April 3 fully embodies the......
In Casablanca, the closing ceremony of Les Impériales Week 2026 marked a highlight for the entire ecosystem of communication, marketing, and media. Between recognition of careers, intergenerational transmission, and international openness, this edition confirms the maturity of a sector undergoing......
In Casablanca, the fourth day of Les Impériales Week 2026 serves as a pivotal moment in the scientific program. Designed as a consolidation sequence, it marks the transition from analytical reflection to a more operational approach, bringing together experts, advertisers, and creatives around......
In Casablanca, Les Impériales Week 2026 once again honored the brands that shape the collective imagination of Moroccans. Among them, Inwi stands out as one of the most emblematic players, occupying first place in the Telco & Tech category, while also topping the Moroccan Love Brand ranking. A......
A major event in the marketing and communication ecosystem in Morocco, Les Impériales is being held this week in Casablanca, bringing together decision-makers, agencies, advertisers, and creatives around the challenges reshaping the industry. It is in this context that Amine Bennis, President......
In a context where the advertising industry is seeking to redefine its contours, the intervention of Jalal Hajjou, Founder & CEO of Optimum Marketing Group, stands as both a warning signal and an invitation to action. This statement was delivered as part of Les Impériales, a benchmark event......
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