Events
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, highlighted the brands that sustainably shape the daily lives of Moroccans. In the Retail category, Marjane ranks first in the Love Brand Morocco 2026 ranking, ahead of Carrefour and BIM, confirming its status......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, confirmed the central role of emotion in the relationship between brands and consumers. In a friendly and unifying atmosphere, communication and marketing professionals gathered to celebrate brands that succeed......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized Nike as the most loved brand in the Fashion & Clothing category. This distinction illustrates the ability of a global player to embed itself sustainably in local usage, aspirations, and cultural......
In Casablanca, the Love Brand Ceremony 2026, organized as part of Les Impériales Week, recognized Renault as the automotive brand most rooted in the hearts of Moroccans. An honor that goes beyond mere popularity and is based on an industrial, economic, and cultural reality firmly established in......
In Casablanca, the 10th edition of Les Impériales Week 2026 concluded with the highly anticipated Étoiles ceremony, a flagship moment dedicated to recognizing the best campaigns and the players shaping the communication, marketing, media, and digital industry in Morocco. In an atmosphere......
In Casablanca, during the Love Brand Ceremony held as part of Les Impériales Week 2026, La Vache Qui Rit® stood out by ranking among the most appreciated brands by Moroccans. In the highly competitive Food category, the brand secured second place, confirming its strong presence in everyday......
In Casablanca, the Love Brand Ceremony 2026, held as part of Les Impériales Week, confirmed a notable market shift: even in technical sectors such as insurance, the emotional dimension is becoming decisive. Leading the Insurance category, Wafa Assurance ranks ahead of RMA and AXA, consolidating......
In Casablanca, as part of Les Impériales Week 2026, discussions about the future of the industry went beyond the traditional boundaries of communication. During a panel dedicated to the “Kingdom of Football,” Othmane Ibn Ghazala, founder of GC Sport and Iktichaf Travel, highlighted......
In Casablanca, the final day of Les Impériales Week 2026 was marked by a moment of strong symbolic significance: the presentation of a letter of loyalty and fidelity addressed to His Majesty King Mohammed VI. More than a protocol act, this message embeds the event within a dynamic of national......
In Casablanca, the closing ceremony of Les Impériales Week 2026 marked a strategic turning point for Morocco’s creative ecosystem. Beyond awards and tributes, the event was highlighted by the announcement of the launch of the Morocco Design Awards, an initiative jointly led by the AAMDO......
In Casablanca, the 2026 Love Brand Ceremony, organized as part of Les Impériales Week, confirmed a structural market trend: the most appreciated brands are those that endure over time. Leading the Banking category, Banque Populaire ranks ahead of Bank of Africa and CIH Bank, illustrating a relationship......
In Casablanca, the 2026 Love Brand Ceremony, organized as part of Les Impériales Week, recognized Shell as the most appreciated brand in the Energy & Fuel category. This recognition goes beyond the traditional criteria of the sector to reflect a lasting relationship with Moroccan consumers. A......
In Casablanca, the 2026 edition of Les Impériales, held under the theme “Daba or Never,” highlights the profound transformations in the communication industry. In this context, Ibtissam Khazraji, Commercial Communication & Brand Director at Orange, delivered an analysis focused......
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