Savoring Morocco: A Culinary Showcase at SIAL Canada 2024

Wednesday 08 May 2024 - 07:33

Morocco takes center stage as the esteemed guest of honor at the 21st edition of SIAL Canada, the prestigious International Food Show. Scheduled to take place from May 15 to 17 at the iconic Palais des Congrès in Montreal, this year's event promises to be a captivating celebration of Morocco's rich and diverse culinary heritage.

El Mehdi El Alami, the Director of Promotion and Development at Morocco Foodex, expressed his excitement about Morocco's return to SIAL Canada. He stated, "Morocco is back at SIAL Canada to showcase the quality, sustainability, and diversity of Moroccan agri-food and fishery products. This participation as the guest country is a significant opportunity to promote Moroccan products and strengthen the Kingdom's position as a producer and exporter of agri-food products."

SIAL Canada is a leading event for industry professionals to explore the latest market trends, bolster exports, and forge strategic partnerships. This year, it will feature 18 national exhibitors from Morocco. This participation comes at a time when trade relations between Morocco and Canada are flourishing, with bilateral ties reaching new heights.

The latest trade figures reflect this burgeoning economic relationship. Moroccan agri-food exports to Canada reached an impressive MAD 1.5 billion (approximately $149 million) in 2022, a 47% increase from 2019 and a 26% increase from 2021. Agri-food products accounted for 63% of the total value of Morocco's exports to the Canadian market in 2022, highlighting the sector's importance in this growing commercial partnership.

At SIAL Canada 2024, Morocco Foodex will host a series of culinary demonstrations, inviting attendees to experience the rich flavors of Moroccan cuisine. Additionally, business-to-business meetings will be held to facilitate deeper commercial connections and explore new opportunities for collaboration between Moroccan exhibitors and Canadian buyers.

"We are thrilled to bring a taste of Morocco to SIAL Canada and showcase our nation's culinary expertise," remarked El Alami. "This event provides an exceptional opportunity to highlight our national know-how and open new doors for partnerships and cooperation."

As the event approaches, SIAL Canada 2024 promises to be a feast for the senses, where Morocco's rich and diverse culinary heritage takes center stage. It will be an occasion to discover new flavors and forge enduring partnerships, ensuring a vibrant and successful collaboration between Moroccan and Canadian businesses.