Morocco expands financial education programs reaching over 70,000 people

11:54

By: Dakir Madiha

Morocco expands financial education programs reaching over 70,000 people

Moroccan Foundation for Financial Education reported that its financial education programs reached 70,827 direct beneficiaries in 2025, marking a 23 percent increase compared with the previous year. The figures were presented during a board meeting held in Rabat under the chairmanship of Abdellatif Jouahri, reflecting continued efforts to strengthen financial literacy across the country.

Women represented 52 percent of participants, while young people accounted for 21 percent. The programs included training sessions and direct support initiatives delivered in coordination with public institutions, financial organizations, and civil society groups. These activities aim to improve financial skills and promote better access to financial services.

In addition to direct training, awareness campaigns reached 112,163 people through targeted outreach efforts. This figure excludes broader dissemination through media platforms and digital channels, which further extended the initiative’s visibility. The foundation also advanced structural projects focused on digital transformation, improving internal processes, and developing tools to measure the long-term impact of its programs.

A new partnership agreement was signed between the foundation and Ministry of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests. The agreement, endorsed by Ahmed El Bouari and Jouahri in Rabat, establishes a framework to expand financial education in rural areas. It targets farmers, agricultural organizations, young people, and rural women, aiming to address gaps in financial inclusion outside urban centers.

The initiative aligns with Morocco’s national strategy for financial inclusion, which identifies financial education as a key driver of economic and social development. A central component involves training instructors within the agriculture ministry to integrate financial education into existing support programs, ensuring sustained outreach at the local level.

Implementation will rely on specific agreements and operational plans tailored to regional needs. The program builds on earlier efforts promoted during the 2026 International Agricultural Show in Meknes, where financial inclusion in rural communities was highlighted as a priority. Established in 2013 by Bank Al-Maghrib, the foundation continues to coordinate national efforts to improve financial literacy and resilience.