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Moroccan Television Viewership Surges During Ramadan 1445

Moroccan television channels have experienced unprecedented viewership during the initial week of Ramadan 1445, as indicated by official data released by the Inter-professional Center for Media Audience Measurement (CIAUMD). The report, encompassing the period from March 12 to 14, 2024, corresponding......

2M Unveils an Enticing Program for Ramadan 2024: An Immersion into Moroccan Cultural Richness

As part of the celebration of the sacred month of Ramadan, the Moroccan television channel 2M proudly announces a diverse and captivating program for the year 2024. Shared by the Marketing and Digital Director, Adil Chquiry, 2M is committed to offering an unforgettable television experience, showcasing......

Discover the Finest Offerings of Moroccan Television this Ramadan

As Ramadan approaches, Moroccan television is gearing up to present its most captivating lineup yet, ensuring viewers are entertained after iftar each night. From heartwarming dramas to side-splitting comedies, leading networks Al Aoula and MBC5 have meticulously curated an array of compelling new shows......

Trends in Global Advertising: Growth Projections for 2023 and 2024

The landscape of the global advertising market is poised for notable shifts in the coming years, as indicated by GroupM, WPP's media branch. Projections for 2023 suggest a substantial increase of +5.8%, reaching a staggering $889 billion (excluding U.S. political advertising). The growth trend is......

Major Reform of the Moroccan Public Audiovisual Sector: Towards a New Era for 2M and Its Peers

The major reform of the public audiovisual sector in Morocco is taking a new turn, shedding light on the social and financial conditions of public channel personnel. Mehdi Bensaid, Minister of Youth, Culture, and Communication, recently emphasized the significance of this national transformation, marked......