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Nike Stumbles as Revival Path Remains Uneven Amid Sales Decline Forecast

In a candid assessment, the athletic apparel titan Nike has braced investors for a turbulent journey ahead, forecasting a 10% sales decline in its current quarter as it grapples with an intricate tapestry of challenges spanning sluggish consumer trends, a faltering Chinese market, and the arduous task......

ONCF Unveils Ambitious Summer 2024 Rail Strategy: Connectivity and Comfort Take Center Stage

Morocco's National Railway Office (ONCF) is gearing up for a transformative summer season, rolling out an extensive plan to accommodate the anticipated surge in travelers. From June 24 to September 23, 2024, the Moroccan rail network will pulsate with over 230 daily trains, marking a significant......

Zineb Mekouar: Moroccan Literary Gem Shines Bright in Parisian Limelight

In a resounding celebration of literary excellence, Moroccan writer Zineb Mekouar has etched her name into the annals of literary accolades by securing the "Best Novel" Prize from the esteemed French publishing house "Points." This triumph was unveiled at a prestigious ceremony held......

Morocco's Ascent: Spearheading Africa's AI Transformation

In the ever-evolving landscape of artificial intelligence (AI), Morocco has emerged as a formidable force, shaping the continent's future through strategic investments and visionary leadership. Aimee Cutrona, the Deputy Head of Mission at the United States Embassy in Morocco, recently shed light......

Guelmim-Oued Noun: A Masterplan for Water and Soil Conservation on the Horizon

Amid escalating water stress, the Moroccan government is ramping up efforts to fortify the resilience of its territories. Spearheaded by the Ministry of Agriculture, the development of a Regional Masterplan for Water and Soil Conservation and Rainwater Harvesting in the Guelmim-Oued Noun region signifies......

ONMT Shines at ITB China, Captivating the Lucrative Chinese Travel Market

In the bustling city of Shanghai, the Moroccan National Tourist Office (ONMT) made a remarkable impression at the largest professional trade show exclusive to the Chinese travel market, ITB China, held from May 27 to 29. For the first time, ONMT, accompanied by a robust delegation of Moroccan operators,......

Tech Trailblazers Converge at GITEX Africa in Marrakech

Marrakech, Morocco – The iconic red city played host to the continent's premier technology showcase as GITEX Africa Morocco 2024 kicked off today, drawing thousands of exhibitors and industry pioneers. Billed as Africa's largest tech event, this prestigious gathering serves as a platform......

Morocco's Fertile Ground for Tech Entrepreneurship to Blossom

Morocco's technology ecosystem is ripe with possibility, poised to cultivate a garden of innovation that could transform the African continent. With a robust telecommunications infrastructure and a banking sector embracing digitization, the nation stands at the precipice of establishing itself as......

Tripadvisor Partnership: ONMT's Ambitious Move to Double Morocco's Tourism Arrivals

In an unprecedented move, the Moroccan National Tourist Office (ONMT) has embarked on a groundbreaking five-year partnership with the global travel giant Tripadvisor. This strategic alliance, marked by a historic contract signed between Adel El Fakir, Director General of ONMT, and Matt Goldberg, CEO......