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Keywords: STRATEGY


Tapping into Football's Power: ONMT's Drive to Showcase Morocco as a Top Destination

The Moroccan National Tourist Office (ONMT) is strategically placing football at the forefront of its promotional efforts, recognizing its potential as a catalyst for enhancing Morocco's global appeal as a destination. This announcement came during the annual forum of the French Union of Tour Operating......

MPG Group Announces Opening of Two Branches in Casablanca and Tangier

The Spanish MPG group, a leader in maritime transport, logistics, and project cargo handling, has announced the opening of two branches in Casablanca and Tangier. "The decision to establish in Morocco was not taken randomly. The choice of Casablanca and Tangier responds to their strategic geographical......

CTM Acquires Majority Stake from Bank Of Africa in AML

The Compagnie de Transports au Maroc (CTM) has announced the acquisition of the majority stake of Bank Of Africa in the maritime transportation company Africa Morocco Link (AML). The effective completion of the operation is subject to obtaining approvals from the competent authorities. The transaction......

AtlantaSanad Assurance Renews ISO 9001 Certification for Bancassurance

AtlantaSanad Assurance has just obtained the renewal of the ISO 9001 Version 2015 quality certification for its Bancassurance activity. Issued following an audit by the BUREAU VERITAS firm (accredited by COFRAC), the certification was renewed with no deviations from all the requirements of the standard,......

Morocco's Modern Non-Alignment Strategy: Navigating Global Uncertainties with Diplomatic Finesse

Amidst the backdrop of the COVID-19 pandemic, the Ukraine crisis, and mounting regional discord, the Kingdom of Morocco has adeptly steered its course through the choppy seas of international relations, leveraging a foreign policy deeply rooted in modern non-alignment. As the specter of uncertainty looms......

The Growing Significance of Data in Moroccan Companies' Marketing Strategies: Insights from the 7th Edition of 'Les Impériales 2024'

In the vibrant world of Moroccan marketing, a fundamental truth shines brightly: data is now the undisputed cornerstone of companies' marketing strategies. During the prestigious 7th edition of the Imperials 2024, which ignited the city of Casablanca from February 12th to 16th under the theme "The......

Morocco Aims for Digital Advancement

Prime Minister Aziz Akhannouch declared Morocco's commitment to a comprehensive digital transformation across its sectors and public institutions, citing it as vital for fostering economic and social progress. Addressing the inaugural session of the National Digital Development Commission in Rabat,......

Alarming Surge in Traffic Fatalities: Morocco Grapples with Escalating Road Accidents

Rabat - A solemn atmosphere filled the conference room as Transportation Minister Mohamed Abdel Jalil addressed the Administrative Council of Morocco's National Road Safety Agency last Friday. Revealing the latest statistics on traffic accidents, a troubling trend emerged: fatalities on the country's......

Morocco Secures €100 Million Deal with European Investment Bank to Propel Decade-Long Forestry Strategy

Morocco and the European Investment Bank (EIB) have forged a historic alliance, formalizing a financial partnership valued at 100 million euros to bolster Morocco's ambitious Forests of Morocco 2020-2030 strategy. The signing of this agreement, attended by esteemed delegates including Fouzi Lekjaa,......

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