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Keywords: Les Imperiales Week


Campaigns competing for Les Étoiles projected on the big screen at Megarama Casablanca

On Monday, March 30, 2026, at Megarama Casablanca, the Showreel will kick off Les Impériales Week 2026, with the traditional projection on the big screen of all the campaigns competing for the “Les Étoiles” Awards, a benchmark distinction recognizing the best advertising creations......

Les Impériales Week 2026: Anouar Sabri announces a strategic turning point for the sector

Guest on the evening news “Infos soir” on 2M, Anouar Sabri, founding president of the association Les Impériales, unveiled the outlines of the ninth edition of Les Impériales Week, scheduled from March 30 to April 5 in Casablanca. Over the years, this event has established itself......

Hassan Rouissi: “our market is experiencing structural changes that require new reflections”

In Casablanca, the LiFtour organized as part of Les Impériales Week brought together several players from Morocco’s marketing, communication, and media ecosystem. This gathering, part of the preparations for the next edition of the event, serves as a platform for exchanges between agencies,......

Lamia Ajana: “television maintains leadership in advertising investments during Ramadan”

In Casablanca, the LiFtour meeting, organized as part of Les Impériales Week, brought together marketing, communication, and media professionals for an exchange focused on advertising dynamics during the month of Ramadan. This initiative is part of the series of events that shape Morocco’s......

Les Impériales Week 2026: Aissam Fathiya calls on the ecosystem to act with “Daba Or Never”

During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different......

LiWeek 2026 sets strategic direction under the theme “Daba Or Never”

The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from......

Mercedes-Benz named Morocco's favorite car brand

The much-anticipated results of the Love Brand study were unveiled on Wednesday, January 29, 2025, during the Love Brand Ceremony, held as part of Les Impériales Week 2025. Conducted by Imperium, the survey highlights the most beloved brands and public figures among Moroccans. In the automotive......

TNC shines as "agency of the year" at Les Impériales Week 2025

The 2025 edition of Les Impériales Week, held in Casablanca, once again celebrated the excellence of Morocco's marketing and communication industry. Under the theme "The Paradigm Shift – Business. People. Tech," this annual event brought together professionals to honor the......

Coca-Cola Maroc crowned as consumers' favorite beverage brand

Coca-Cola Maroc has secured a major accolade by winning first place as the most beloved brand in the beverage category at the Love Brand Ceremony 2025. This prestigious event, held during Les Impériales Week 2025 in Casablanca, highlights the strong and genuine bond the brand has built with Moroccan......

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