Morocco's automotive sector is experiencing remarkable growth, with ambitious production goals set to reach 2 million vehicles by 2030. This surge is accompanied by an increase in local integration and a strategic positioning on the global stage, particularly as the industry transitions towards electrification. The......
In 2024, Morocco's automotive production saw a significant increase of 12%, reaching nearly 500,000 vehicles. This surge played a crucial role in offsetting a decline in production in Iran, contributing to an overall 0.4% growth in vehicle production across the Middle East and North Africa (MENA)......
In a significant move for the North African automotive sector, BYD has launched its latest all-electric vehicle, the Seagull, in Morocco. This introduction marks the sixth model the company has rolled out since entering the Moroccan market in July 2023, following the HAN, TANG, ATTO 3, SEAL, and SEAL......
Renault Group Morocco has unveiled the establishment of Renault Technology Morocco (RTMA), a new engineering center, under the leadership of Francisco José Martín Hernández, who has been appointed as its Director General as of March 1. The RTMA will operate from two strategic locations:......
Cupra Maroc marked a major milestone last week by unveiling both its latest Formentor model and a brand-new showroom in the prestigious Casa Anfa district of Casablanca. Designed as an experiential hub, the new showroom invites performance and design enthusiasts to immerse themselves in the brand's......
CFAO Mobility has introduced the OMODA E5, a fully electric SUV, to the Moroccan automotive market during the first Green Impact Expo & Summit 2025 in Casablanca. This new addition to Morocco's electric vehicle landscape combines innovation, performance, and environmental consciousness. Design......
CFAO MOBILITY has officially introduced the new OMODA E5, a fully electric SUV, at the Green Impact Expo & Summit 2025 in Casablanca. Designed for environmentally conscious drivers, the OMODA E5 boasts a 430 km range, cutting-edge technology, and a 5-star Euro NCAP safety rating. A Futuristic and......
The highly anticipated third generation of the Dacia Duster has officially arrived in Morocco, with its debut set for February 13. Since its initial launch in 2010, the Duster has carved out a significant niche in the SUV market, and this latest iteration aims to build on its enduring success. Boasting......
The European Commission has approved a €48 million grant to support Envision AESC's construction of a battery manufacturing facility in Douai, northern France. The plant will produce batteries for the upcoming electric versions of Renault's iconic 5 and R4 models, marking a significant step......
Tesla's ambitious Cybertruck is encountering significant market resistance, prompting the company to introduce multiple sales incentives for its distinctive electric pickup. Initially generating over 2 million expressions of interest during its 2019 unveiling, the actual market response since its......
The much-anticipated results of the Love Brand study were unveiled on Wednesday, January 29, 2025, during the Love Brand Ceremony, held as part of Les Impériales Week 2025. Conducted by Imperium, the survey highlights the most beloved brands and public figures among Moroccans. In the automotive......
Toyota, the Japanese automaker, has announced a strategic partnership with the city of Shanghai to enhance the development and production of electric vehicles (EVs) and batteries in China. As part of this collaboration, a new company will be established in Shanghai’s Jinshan district, with plans......
Nissan has officially ended merger negotiations with Honda, abandoning plans that would have created a formidable automotive alliance. The news, reported by the Nikkei financial daily, triggered significant market movements, with Nissan's shares plummeting while Honda's stock surged on the Tokyo......
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