Tahar Benjelloun criticizes Morocco’s tourism costs and declining service standards

Tuesday 19 August 2025 - 08:20

By: Dakir Madiha

Tahar Benjelloun criticizes Morocco’s tourism costs and declining service standards

Renowned Moroccan writer Tahar Benjelloun has sparked widespread discussion with his sharp critique of Morocco’s tourism industry, highlighting what he describes as inflated costs and deteriorating service quality. His comments, published in an article titled “Très cher Maroc! (2)” on Le360, reflect the frustrations of Moroccans residing abroad (MREs) who increasingly feel unwelcome in their own country.

A diaspora disillusioned by rising costs

Drawing on testimonials, Benjelloun shared the grievances of MREs who feel disheartened by what they perceive as frequent exploitation. One contributor lamented “daily scams, inflated MRE prices in peak summer months, ferry crossings more expensive than the Channel, and subpar hotels.” Such accounts, according to Benjelloun, reflect a broader sentiment that rising costs and the gap between price and quality have discouraged many from returning to Morocco during the summer.

He noted that some MREs now opt for alternative destinations, such as Spain or Turkey, where they find better value for money.

A warning for the future

Beyond immediate frustrations, Benjelloun expressed concern about the long-term implications of this trend. He argued that the lack of value for money in sectors like hospitality and dining risks alienating future generations of the diaspora. He warned, “Their children will come less and less to Morocco and, worse, will stop sending money.”

He called on authorities to take swift action, emphasizing the need for systemic reforms to curb what he termed “a drift” in tourism practices.

Division among Moroccans

The writer’s remarks have ignited a fierce debate among Moroccans. Critics argue that airing such grievances publicly tarnishes Morocco’s image and could deter tourists and investors. They believe that while the country faces challenges, it is progressing steadily, and harsh criticism risks overshadowing its achievements.

Supporters of Benjelloun’s stance, however, commend his courage in addressing long-standing issues. They argue that his critique reflects the lived experiences of many Moroccans, both at home and abroad, who have grown frustrated with overpriced services and declining quality. For them, his column is a necessary wake-up call for authorities to prioritize reforms.

Benjelloun’s comments have not only reignited debates about tourism but also raised broader questions about Morocco’s ability to balance economic growth with accessibility and fairness for its citizens and diaspora.