Moroccan Tomatoes: Ireland emerges as a fast-growing market

Wednesday 19 November 2025 - 13:00

By: Sahili Aya

Moroccan Tomatoes: Ireland emerges as a fast-growing market

Morocco is steadily strengthening its influence in the European fruit and vegetable sector, and Ireland has recently become one of the most dynamic destinations for Moroccan tomatoes. According to general trade data from international market trackers and Irish statistical sources, Morocco exported approximately 3,400 tonnes of tomatoes to Ireland between October 2024 and August 2025, marking a twofold increase compared with the previous season.

This surge has set a new record for Moroccan shipments to Ireland, surpassing the previous peak and highlighting the strategic importance of tomatoes in the country’s agricultural exports. Over the past five years, tomatoes have accounted for nearly one-third of Morocco’s total fruit and vegetable exports, confirming their key role in the national agri-food economy.

Although Ireland still represents less than 1% of Morocco’s global tomato export volume, it has become one of the fastest-growing markets, alongside several Northern European countries. The export season follows a predictable pattern, with shipments beginning in October, peaking between November and March, and slowing over the summer months. This year, the highest monthly volume—542 tonnes—was recorded in January, an unprecedented figure for the Irish market.

The Netherlands continues to dominate Ireland’s tomato supply, while Germany and Spain secure the next two positions. Germany has strengthened its presence, whereas Spain has recorded gradual declines. Morocco, positioned in fourth place since 2022, reached a record market share of around 10% this season, narrowing the gap with its European competitors.

Analysts also point to the indirect effects of Brexit, which have reshaped trade flows. The United Kingdom, traditionally reliant on both domestic supply and imports from Morocco, previously re-exported part of these products to Ireland. However, increased costs and administrative complications following Brexit have made such re-exports less attractive, leading Irish distributors to import more directly from Morocco.

Despite logistical, climatic and regulatory challenges, Morocco has nonetheless achieved its highest seasonal tomato export level ever recorded. This performance underscores the adaptability of the sector and its growing integration into a European market increasingly focused on fresh, competitive agricultural products.