Moroccan Television Viewership Surges During Ramadan 1445

Monday 18 March 2024 - 13:16

Moroccan television channels have experienced unprecedented viewership during the initial week of Ramadan 1445, as indicated by official data released by the Inter-professional Center for Media Audience Measurement (CIAUMD). The report, encompassing the period from March 12 to 14, 2024, corresponding to the 1st to 3rd of Ramadan, sheds light on the captivating programming that has captured the nation's attention during the prime time hours of the holy month.

Engaging Viewership Statistics

The study reveals that the average Moroccan viewer aged 5 and above spent a remarkable 5 hours and 9 minutes daily glued to their television screens. Among the most-watched channels, the second public channel, 2M, emerged as the clear frontrunner, commanding an impressive 34.4% audience share during prime time for this age group.

Prime Time Dominance: 2M and Al Aoula Lead the Way

During the prime time slot (6:45 PM to 9:15 PM), the first public channel, Al Aoula, secured a 32.6% audience share, while the second semi-public channel, 2M, captivated an even higher 34.4% of viewers. Trailing behind were Al Maghribia with 0.5% and other SNRT channels with a combined 4.2% audience share.

Beyond prime time and throughout the entire day, 2M maintained its dominance with an average 30.6% audience share, followed by Al Aoula at 18.7%, Al Maghribia at 0.7%, and other SNRT channels at 3.6%.

Top 5 Most-Watched Programs

The CIAUMD report unveils the top five most-watched programs on the two leading channels during the first week of Ramadan. On Al Aoula, the comedy series "Acha Hada" by Safaa Baraka, aired daily at 7:10 PM, captivated over 10 million viewers, securing the top spot. In second place was the series "Dar Nsa," directed by Samia Akariou and aired daily at 8 PM, attracting 9.5 million viewers. The comedic series "Ouled Yzza," broadcast daily at 6:50 PM, rounded out the top three with 9.4 million viewers.

On 2M, the series "Jib Darkoum" took the lead with a staggering audience of over 12 million viewers. It was closely followed by the telefilm "Ched Limene" with 8.9 million viewers and the series "Hkayti" with 8.1 million viewers. Rounding out the top five was the series "Bnat Lhadid" by Alaa Akaaboun, garnering 8.1 million viewers.

These exceptional viewership figures underscore the Moroccan population's avid interest in the diverse programming offered by national channels during the holy month of Ramadan, providing a plethora of entertainment options suitable for the entire family.