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Morocco’s sustainable agriculture takes center stage at Paris agricultural fair
The International Agricultural Show (SIA) in Paris is set to open its doors from February 22 to March 2, with Morocco featured as the first foreign country to be honored as the guest of distinction.
At the heart of the exhibition, Morocco will showcase its agricultural heritage and innovations within a 476-square-meter pavilion. This vibrant space will highlight the nation’s diverse offerings, from its labeled local products crafted by traditional cooperatives to cutting-edge advancements shaping the future of agriculture. Visitors can look forward to tastings, artisanal demonstrations, and cultural performances that promise an immersive experience into a model of sustainable and intelligent farming that has positioned Morocco as a regional exemplar.
Described as an invitation to the senses, the Moroccan pavilion is designed to celebrate taste, authenticity, and tradition. Attendees at one of France’s most popular agricultural events will encounter products steeped in history and demonstrations that reflect a knowledge passed down through generations. The pavilion promises to be a space of discovery and exchange, fostering connections between Morocco’s commitment to sustainable agriculture and global audiences.
This year’s spotlight on Morocco coincides with what has been described as “exceptional” relations between the two countries. The honor underscores the unique partnership between France and Morocco, as emphasized by Sébastien Abis, director of the DEMETER Club, which represents 90 agricultural, agri-food, and agro-industrial companies in France. Abis highlighted that agriculture serves as a cornerstone of both nations’ economies and territorial development, framing Morocco’s selection as guest of honor as a continuation of the strong momentum generated by French President Emmanuel Macron’s state visit to Morocco last October at the invitation of King Mohammed VI.
Abis further noted that at the highest levels of government, both nations are committed to prioritizing agriculture and food security within their enhanced partnership. This alignment invites stakeholders to deepen bilateral cooperation across areas such as research, innovation, and natural resource management. The partnership, he stressed, extends beyond bilateral boundaries into Africa, where France and Morocco aim to strengthen their collaboration.
Bertrand Hervieu, a French expert on rural and agricultural issues and former president of the French National Institute for Agricultural Research (INRA), echoed these sentiments. He remarked that Morocco’s selection as the first foreign guest of honor at the SIA aligns with strategic discussions between the two heads of state last October. He emphasized that agriculture and food security were central to the Rabat talks, describing the honor as a testament to the shared commitment to advancing long-term collaboration.
The 61st edition of the SIA, themed “A French pride,” is expected to draw more than 600,000 visitors. Featuring 4,000 animals and 1,000 exhibitors across 16 hectares and nine pavilions, the event has long been a celebration of France’s agricultural diversity. For Morocco, it offers an unmatched platform to showcase its agricultural heritage and innovations while strengthening its established partnerships.
In a symbolic gesture of reciprocity, France will be the guest of honor at the International Agricultural Show in Meknes, Morocco (SIAM), this coming April. This exchange highlights the complementarity between the two nations, extending beyond trade to address shared challenges in agriculture, including food security, water resource management, and innovation.
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