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Sport

Messi's Adidas F50 'Triunfo Estelar' Campaign Showcases Rising Moroccan Talent

Saturday 12 - 11:15

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In a striking collaboration between football icon Lionel Messi and Adidas, the new F50 "Triunfo Estelar" campaign has put the spotlight on emerging talent, including Morocco's Eliesse Ben Seghir. The initiative, which promotes a special edition of soccer boots, brings together a select group of promising young athletes from around the globe.

The campaign features an exclusive team handpicked by Messi himself, comprising 11 players who represent the future of football. Among them, Moroccan rising star Eliesse Ben Seghir has secured a coveted position, standing shoulder to shoulder with other international prospects.

Interestingly, the lineup also includes Lamine Yamal, a Moroccan-Spanish FC Barcelona player who recently made headlines by opting to represent Spain at the international level. This inclusion adds an intriguing dynamic to the campaign, highlighting the complex nature of national team allegiances in modern football.

The diverse squad assembled by Messi and Adidas features both male and female players, demonstrating a commitment to promoting equality in the sport. Notable inclusions are Barcelona's Vicky Lopez, alongside talents such as Antonio Nusa, Assan Ouedraogo, Jaedyn Shaw, Cavan Sullivan, Joel Ndala, Kenan Yildiz, and Claudi Echeverri.

For Ben Seghir, this high-profile campaign comes at a time when he has been vocal about his decision to represent Morocco on the international stage. In recent statements, the young player expressed that joining the Moroccan national team has had a positive impact on his career and mental state. "It did me a lot of good and freed my mind," Ben Seghir remarked, emphasizing the confidence he has received from both his national team and club coaches.

The Monaco-based player's choice to represent Morocco over France was not an easy one, as he explained in an interview with L'Equipe. "I made this choice because of my roots; both my parents are Moroccan. It was not an easy choice, but my roots won out," Ben Seghir stated, providing insight into the personal considerations behind his decision.

This Adidas campaign not only showcases the brand's commitment to nurturing young talent but also highlights the increasing global nature of football. By featuring players like Ben Seghir and Yamal, who represent the complexity of modern national identities in sport, the campaign reflects the evolving landscape of international football.

As these young stars continue to develop their skills and make their mark on the pitch, their inclusion in Messi's "Triunfo Estelar" team serves as a testament to their potential and the bright future that lies ahead for football on the global stage.