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Decoding Gen Z's Social Media Obsession: Insights from Morocco's Digitally-Native Youth

In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......

The Coolest Hangouts for Gen Z in Marrakech

Nestled in the heart of Morocco, Marrakech unfolds as a vibrant playground catering to the Gen Z spirit. With its unique blend of heritage and modernity, the city offers an array of trendy spots that resonate with the younger generation. From Instagrammable cafes to awe-inspiring rooftop vistas, Marrakech......

TikTok Driving Purchasing Power of Gen Z Women

The short-video app TikTok has captured the attention of Gen Z women, influencing their spending habits and financial behavior more than their male counterparts.   TikTok’s grip on young women in the U.S. is strong – 75% of Gen Z females are scrolling through the app, compared to 62%......