Electronics Mart expands across India amid concerns over AI-driven job uncertainty

Monday 15 June 2026 - 07:45

Indian electronics retailer Electronics Mart India is accelerating its expansion into new markets as concerns grow that artificial intelligence could affect employment in major technology hubs and influence consumer spending patterns.

The company, headquartered in Hyderabad, currently generates a significant portion of its revenue from the city, which has become one of India’s leading technology centers. Home to major multinational corporations and large information technology firms, Hyderabad has long benefited from strong consumer demand driven by a growing professional workforce.

However, industry discussions surrounding the impact of artificial intelligence on employment have encouraged the retailer to reduce its dependence on a single market. Company executives believe that expanding into new regions will help strengthen long-term growth and reduce potential risks associated with economic changes in technology-focused cities.

As part of its strategy, Electronics Mart plans to enter Kolkata for the first time while increasing its presence in northern India, particularly in and around New Delhi. The retailer intends to open approximately 20 new stores during the current financial year, supported by substantial investment aimed at broadening its national footprint.

The company currently operates more than 220 stores across several Indian states and offers products from a wide range of leading consumer electronics brands. Despite facing competition from larger retail chains, Electronics Mart continues to focus on regional growth opportunities and customer demand in emerging urban markets.

Management remains optimistic about future performance and expects healthy revenue growth during the year. Expanding into new cities is expected to create additional opportunities while helping the company adapt to evolving economic and technological trends.

The move reflects a broader shift among businesses that are reassessing market concentration risks and preparing for the potential effects of technological transformation on consumer behavior and spending power.