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Les Impériales Week 2025: The Paradigm Shift – Business. People. Tech
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Video
the journalist Sahili Aya
Beyond simple visibility, some brands succeed in building a lasting connection with their audiences. This is precisely what the Love Brand study highlights, unveiled during the major event Les Impériales, which each year identifies the brands most appreciated by consumers in Morocco. In the Telecommunications and Technology category,......
Each year, the Love Brand ranking, revealed during the major event Les Impériales, maps the brands and personalities that occupy the strongest presence in the minds of Moroccans. The 2025 edition also confirms the growing influence of cultural figures from music and entertainment within the national media ecosystem. Among them, Zouhair......
In Casablanca, the LiFtour organized as part of Les Impériales Week brought together several players from Morocco’s marketing, communication, and media ecosystem. This gathering, part of the preparations for the next edition of the event, serves as a platform for exchanges between agencies, advertisers, and industry professionals. Among......
In Casablanca, the LiFtour meeting, organized as part of Les Impériales Week, brought together marketing, communication, and media professionals for an exchange focused on advertising dynamics during the month of Ramadan. This initiative is part of the series of events that shape Morocco’s communication ecosystem and allow discussions......
Beyond mere recognition, some brands succeed in building a genuine emotional connection with consumers. This is precisely what the Love Brand study, presented during the major event Les Impériales, measures, identifying the most appreciated brands in Morocco. In the insurance sector, Axa Assurance Morocco stood out by ranking first......
During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different components of the industry ecosystem while......
Each year, the Love Brand ranking, unveiled during the event Les Impériales, maps the brands and personalities most present in the minds of Moroccans. The 2025 edition also confirms the growing influence of content creators within the national media ecosystem. Among them, Mehdi Amri appears in the ranking of the most cited personalities,......
As military tensions escalate in the Middle East, civilians fleeing Iran are sharing alarming accounts of life under constant bombardment. Many have crossed into neighboring countries in recent days, describing nights filled with fear and uncertainty as explosions rocked cities across the country. Among them is Sanaz, a resident of Tabriz......
The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation within the national economy. Speaking......
The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from March 30 to April 5, 2026, in Morocco’s......
Morocco has reportedly entered the race to host the upcoming Finalissima, a high-profile match that pits the champions of Europe against the champions of South America. The anticipated clash between Spain and Argentina could be relocated due to ongoing tensions in the Middle East that may affect the original host country, Qatar. The......
In sectors where trust forms the foundation of the relationship with the public, consumer preference becomes a strategic indicator. The Love Brand study, unveiled during the Les Impériales event, highlights the brands that have successfully built a lasting connection with Moroccans. In the insurance sector, Wafa Assurance distinguished......
Each year, the Love Brand ranking unveiled during the Les Impériales event maps out the brands and personalities most present in the minds of Moroccans. The 2025 edition confirms the prominent role of sports figures in the collective imagination, with Hakim Ziyech ranking among the most cited personalities by respondents. Love Brand......
