“We must build brands, not just campaigns”: Aissam Fathya challenges the sector

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Aissam Fathya shared, in a statement, the key highlights of an event that confirms its strong foothold in the Moroccan professional landscape. A launch under the banner of Moroccan creativity As tradition......

Les Impériales Week 2026: a mature edition moving from vision to action

On the occasion of the launch of the ninth edition of Les Impériales Week in Casablanca, Anouar Sabri gave an exclusive statement to Walaw, reflecting on the evolution of an event that has now established itself as a key reference point for marketing and communication professionals in Morocco. A......

Les impériales week 2026: a strategic opening day at the heart of Casablanca

In Casablanca, Les Impériales Week 2026 enters its active phase today with an opening day designed as a true anchor point for the entire ecosystem. Held from March 30 to April 5, the event stands as a crossroads where decision-makers, agencies, advertisers, and experts gather to......

Casablanca to host 15th heritage days under the theme “casablanca atlantique”

The city of Casablanca is set to celebrate the 15th edition of its Heritage Days from April 13 to 19, 2026, under the theme “Casablanca Atlantique.” Organized by Casamémoire, the event continues to grow as a major cultural gathering dedicated to showcasing the city’s......

Chichaoua celebrates world theatre day with a vibrant artistic evening

Chichaoua hosted a lively artistic evening on Friday to mark World Theatre Day, celebrated annually on March 27. The event took place at the city’s cultural center, bringing together theatre professionals, local artists, and enthusiasts of what is often described as the “art of arts.” Organized......

Morocco's Grand Prix Hassan II marks 40 years with major lineup announcements

The official press conference for the 40th edition of the Grand Prix Hassan II tennis tournament took place Tuesday, March 24, at the Royal Tennis Club of Marrakech. The event marked the formal media launch of what organizers have described as an anniversary edition of special significance, gathering......

TEDxISCAE debuts at Casablanca business school with global ideas

Casablanca is set to host a milestone event for Morocco’s higher education scene on April 5, 2026, when ISCAE Casablanca stages its first TEDx conference. Held under an official TEDx license, the event will bring the globally recognized talk format to one of the country’s leading business......

Taghazout Bay hosts pivotal WSL qualifier for Europe and Africa

Morocco will host a decisive stage of the international surfing calendar when the Pro Taghazout Bay QS 4,000 takes place from March 22 to 29 at Anchor Point. The event marks the final stop of the 2025-2026 World Surf League Qualifying Series for Europe and a crucial late-season contest for Africa, where......

Timeless Festival by U Radio returns to Anfa Park in Casablanca

After the success of its inaugural edition in 2025, the Timeless Festival by U Radio is returning to Casablanca from May 14 to 16, 2026. Co-produced with Live Studio, the festival will take place in the heart of Anfa Park, aiming to establish itself as the premier intergenerational spring event in the......

Les Impériales 2026 gathers marketing leaders in Casablanca

Morocco’s marketing and communication sector continues to evolve rapidly as digital technologies and social media reshape how brands connect with audiences. In this changing landscape, the event Les Impériales has established itself as one of the country’s leading professional platforms,......

Les Impériales Ftour 2026 to gather Morocco marketing leaders

The 14th edition of Les Impériales Ftour will bring together Morocco’s leading figures in marketing, communication and media on March 3, 2026, as a strategic prelude to the country’s flagship industry gathering later in the spring. Organized weeks ahead of Les Impériales 2026,......

Bryan Adams to perform two intimate shows in Rabat and Tangier

Bryan Adams will bring his acoustic tour, The Bare Bones Show, to Morocco this spring for two exclusive performances in Rabat and Tangier, marking a rare and intimate appearance by the Canadian rock icon in the country . The concerts are scheduled for May 5, 2026 at Théâtre Mohammed V in......

Caf unveils star-packed opening concert ahead of Africa Cup of Nations 2025 kickoff

The Confederation of African Football (CAF) has officially announced a high-energy opening concert for the 2025 Africa Cup of Nations, set to ignite fan excitement just before the tournament begins. Hosted at the OLM Souissi fan zone in Rabat on Saturday, December 20, the event kicks off at 6:00 p.m.......

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