Frozen expansion drives visitor surge at Disneyland Paris

Thursday 06 - 09:45

By: Sahili Aya

Frozen expansion drives visitor surge at Disneyland Paris

Disneyland Paris has recorded a significant increase in visitor numbers following the launch of its long-awaited World of Frozen expansion, providing an early boost to the resort's multibillion-euro transformation strategy.

According to the latest quarterly results released by The Walt Disney Company, attendance at the French destination rose strongly between April and June, with the newly opened Frozen-themed land emerging as a major attraction for guests. The expansion officially welcomed visitors at the end of March as part of the ongoing redevelopment of the resort's second park, now known as Disney Adventure World.

The new themed area features immersive environments inspired by Disney's blockbuster Frozen franchise, adding another flagship experience to a resort that has undergone extensive modernization in recent years. Disney views the project as a cornerstone of its long-term investment strategy aimed at strengthening Paris as its leading European destination.

Although Disneyland Paris no longer publishes official attendance figures, industry estimates suggest that the resort welcomed approximately 15.8 million visitors across its two parks in 2024, maintaining its position among Europe's most visited tourist attractions despite higher ticket prices in recent years.

The Frozen expansion forms part of a broader €2 billion investment program launched after Disney assumed full ownership of its French subsidiary in 2017. The initiative has focused on transforming the former Walt Disney Studios Park into a more immersive experience, beginning with the opening of Marvel Avengers Campus in 2022 and continuing with the introduction of new themed districts.

The redevelopment is far from complete. A major Lion King-inspired area, featuring a large-scale water attraction, is currently under construction and is expected to conclude a decade-long expansion designed to reposition Disneyland Paris as one of Disney's flagship international resorts.

The strong performance in France contributed to positive results for Disney's Experiences division, which reported overall attendance growth across its global parks and cruise business during the quarter. While the company's U.S. parks continued to attract more visitors despite weaker international tourism, Disney acknowledged that its parks in Hong Kong and Shanghai experienced softer demand.

Disney's Experiences segment has become the company's most profitable business, generating nearly $10 billion in quarterly revenue and more than $3 billion in operating income. The division's continued growth reinforces Disney's long-term commitment to investing heavily in theme parks, cruise ships, and immersive entertainment experiences worldwide.