National channels dominate Moroccan audiences on first day of Ramadan
The first day of Ramadan 2026 confirmed the central role of Morocco’s national TV channels in the country’s audiovisual landscape. During prime time, 2M and the SNRT channels together captured 70.4% of the audience share, slightly up from 70% in 2025, reflecting the strong public attachment to national productions during the holy month.
2M leads the Ftour time slot
In prime time, 2M achieved 42.4% audience share, a 6.4% increase compared to last year, and 31.8% across the full day, maintaining its position as a leading channel by bringing viewers together around popular national productions.
Popular series drove these results: the third season of “Bnat Lalla Menanna” attracted over 12.1 million viewers (47.8% share), while the comedy “Yawmiyat Mahjouba Wa Tibariya” drew 10.37 million (49.6%). Other hits included “Hikayate Chama” with 9.98 million viewers (37%) and “Hadik Hyati – DBL” with 8.66 million (41%). In late evening, “Lili Touil” gathered 5.85 million viewers (27.8%).
These results highlight the relevance of 2M’s Ramadan programming, demonstrating its ability to unite audiences around a diverse and high-quality offering.
Strong digital engagement
2M’s appeal extends to digital platforms, where nearly 8 million views were recorded within just 14 hours. This performance underscores the effectiveness of the channel’s multiplatform strategy, enhancing the TV experience and adapting to Moroccan viewing habits during Ramadan.
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