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Israel Premier Tech cycling team cuts ties with Israel amid Gaza controversy
The Israel Premier Tech cycling team has announced a decisive move to sever all formal connections with Israel and pursue a full rebranding, stepping away from its national identity in the wake of widespread criticism over the conflict in Gaza.
Team confirms rebranding following political backlash
In an official statement, the team confirmed it will no longer represent Israel or feature any national symbols. Sylvan Adams, the principal financial backer and known associate of Prime Minister Benjamin Netanyahu, has also resigned from his leadership role. This decision represents a significant turning point for one of professional cycling’s most recognized teams.
The announcement comes amid growing international protests against Israel’s military operations in Gaza, where reports suggest over 65,000 Palestinians have died. During the 2025 cycling season, the team faced disruptions at major European races such as La Vuelta, where activists forced last-minute course changes and demonstrations at events.
From national project to international collective
Founded over a decade ago as the Israel Cycling Academy, the team initially sought to promote Israeli riders and encourage global participation in cycling. It later became Israel Premier Tech, achieving international acclaim with stage wins in premier competitions, including the Tour de France.
However, public outrage over the Gaza conflict and the political affiliations of its leadership have strained the team’s relationship with sponsors and fans. Amid the growing controversy, the team discreetly removed “Israel” from its jersey while continuing to compete.
Focus on global inclusivity and future development
Management stated that the rebranding is intended to protect the organization’s future and uphold its commitments to athletes, staff, and sponsors. While the team’s new name and organizational structure remain undisclosed, leadership emphasized a renewed commitment to developing cycling talent internationally, independent of political associations.
Sylvan Adams will now focus on his role as President of the World Jewish Congress, formally ending his involvement with team operations. The organization thanked its supporters and pledged to continue empowering global cycling talent under a newly defined identity.
