Chinese carmakers expand presence in Morocco with rapid sales growth

Thursday 18 December 2025 - 15:20

By: Dakir Madiha

Chinese carmakers expand presence in Morocco with rapid sales growth

Chinese automakers are increasingly establishing themselves in Morocco’s car market, gaining momentum with remarkable sales growth that challenges the dominance of traditional European brands. Over the past year, Chinese manufacturers have moved from being peripheral players to significant competitors in one of North Africa’s most dynamic automotive markets.

BYD leads the charge

The rise of Chinese brands is exemplified by BYD, which has achieved extraordinary growth in Morocco. As the most prominent Chinese automaker in the country, BYD has consistently posted impressive sales figures.

In June 2025, BYD recorded a staggering 3,645.5% year-on-year sales increase, climbing five positions to secure 13th place in Morocco’s car market rankings, according to BestSellingCarsBlog. This upward trajectory continued in July, with a year-on-year growth rate exceeding 5,000%, propelling the brand to 11th position, a new record for BYD in Morocco.

Momentum carried into the autumn, with BYD maintaining its position just outside the Top 10 in October, thanks to a 316.9% year-on-year increase. By November, the brand reported 275 units sold, an 83% increase compared to the same month in 2024, even as the broader market began to stabilize following a period of rapid growth.

A thriving domestic market

Morocco’s overall car market has seen robust performance in 2025. In November alone, 21,603 new vehicles were sold, marking a 36.5% year-on-year increase. Cumulatively, total sales for the year surpassed 200,000 units by late November, an unprecedented milestone for the country.

Beyond BYD: A growing Chinese footprint

While BYD dominates headlines, other Chinese brands such as Changan, Chery, Geely-associated brands, Great Wall Motors (Haval), DFSK, BAIC, Omoda, and Jaecoo have also entered or expanded their presence in Morocco over the past two years. Though many of these brands are grouped under the “Others” category in official rankings, industry reports estimate that Chinese automakers collectively account for 25% to 30% of new car registrations in Morocco in 2025, a remarkable rise from negligible market shares just a few years ago.

Chinese manufacturers have made the greatest strides in the small SUV segment, offering vehicles at significantly lower price points compared to European competitors. They have also solidified their dominance in Morocco’s electric and plug-in hybrid vehicle markets, shaping the future of sustainable mobility in the region.

European brands still lead, but competition intensifies

Despite these gains, European automakers such as Dacia and Renault remain firmly in the lead in Morocco, dominating overall sales volumes. However, the rapid ascent of Chinese brands, particularly in the small SUV and electric vehicle segments, signals a shift in the competitive landscape.

Chinese manufacturers are no longer fringe players but are becoming an integral part of Morocco’s automotive ecosystem, with their affordability and innovation appealing to a growing number of Moroccan consumers.