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Keywords: Impact


Morocco's severe water deficit threatens agriculture in Souss Massa region

The Souss Massa basin is experiencing an unprecedented water crisis, with dam levels plummeting 82% below average during the 2023-2024 hydrological year. The region has seen rainfall decrease by 59.3%, putting significant strain on both drinking water supplies and agricultural operations. At a recent......

Liverpool sets sights on Real Madrid's Brahim Diaz for summer transfer

Real Madrid's Moroccan midfielder Brahim Diaz has caught the attention of Liverpool's manager Arne Slot as a potential target for the upcoming summer transfer window. Despite limited playing time at the Santiago Bernabéu, Diaz has made a significant impact this season, contributing three......

Tesla faces steep decline in European markets as buyers shift preferences

Tesla experienced significant sales downturns across major European markets in January 2025, with declines ranging from 12% to 63% in key countries, amid growing competition and public response to CEO Elon Musk's political activities. This shift marks a notable change for the electric vehicle manufacturer......

CDG Foundation empowers Moroccan nonprofits with digital transformation program

A groundbreaking initiative called DIGIT@CTION has been unveiled by the CDG Foundation, designed to enhance social impact through digital transformation within Morocco's nonprofit sector. The program offers both technical assistance and financial backing to help Moroccan associations modernize their......

Morocco sets new tourism milestone with MAD 112 billion revenue in 2024

Tourism revenue in Morocco reached MAD 112 billion in 2024, representing a 43% increase compared to 2019 and a 7% rise from 2023, according to the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy. The country's tourism sector demonstrated strong performance in December, with revenues......

Trade tensions escalate: Trump imposes major tariffs on Mexico, Canada, and China

In a significant shift in international trade policy, US President Donald Trump has announced substantial tariffs on imports from Mexico, Canada, and China. The sweeping measures, revealed on Saturday, impose a 25% tariff on Mexican and most Canadian imports, while Chinese goods will face a 10% tariff......

Mehdi Tazi: The pivotal role of marketing in shaping Morocco’s economy

The economic capital of Morocco comes alive with the eighth edition of Les Impériales Week, a pivotal event for marketing, communication, and media professionals. Centered around the theme "The Paradigm Shift – Business. People. Tech.," this gathering, running until February 2,......

Morocco’s banking liquidity deficit shrinks by 8.26%, signaling stronger financial health  

Morocco’s banking liquidity deficit has seen a notable improvement, declining by 8.26% to reach MAD 136.8 billion ($13.4 billion) in January 2025. This shift underscores healthier financial conditions and provides the economy with greater flexibility to grow and adapt.   According to BMCE......

Southern Morocco faces escalating water demand crisis by 2050

Southern Morocco is bracing for a dramatic surge in water demand over the next three decades, driven by population growth, urban expansion, and persistent drought conditions. Recent projections highlight the urgent need for strategic interventions to ensure sustainable water access in the region. According......

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