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Love Brand 2025: Morocco’s favorite brands and personalities revealed

The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......

Morocco’s favorite brands celebrated at Love Brand soirée in Casablanca

Casablanca is set to host the much-anticipated Love Brand Soirée this Wednesday, January 29, 2025, as part of the 8th annual Les Impériales Week. Held at the prestigious Carré d'Or, this event will shine a spotlight on the most cherished brands and personalities in Morocco, as......

Morocco's Apple Imports Hit $65M Peak as Global Varieties Gain Ground

Morocco's apple imports reached unprecedented levels in 2024, with 9,300 tons valued at $65 million imported during the first ten months, marking the highest figure since 2011. This 50% volume increase from 2020 reflects evolving consumer preferences in the Moroccan market. Despite ranking second......

Lesieur Cristal Triumphs at the 2024 'Product of the Year' Awards in Morocco

In a resounding endorsement of its unwavering commitment to excellence and innovation, Lesieur Cristal has emerged as a dominant force at the 2024 'Product of the Year' awards in Morocco. A remarkable eight of the company's products have been bestowed with this prestigious accolade, a testament......