Love Brand Morocco 2026: inwi ranked as Moroccans’ favorite brand in 2026

A highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together the entire communication ecosystem in a friendly and unifying atmosphere. Agencies, advertisers, creatives, and media gathered to celebrate brands that succeed in creating genuine attachment among Moroccans. More than just a ranking, this event highlights......

Les Impériales Week 2026: Quods Ouaissi crowned Creative of the Year

The 9th edition of Les Impériales Week 2026 concluded on April 3 in Casablanca, marking an important milestone for Morocco’s communication, marketing, and media industry. This edition brought together the entire ecosystem in a context where creativity, performance, and digital transformation are redefining industry standards. Throughout......

Love Brand Morocco 2026: Orange, Nike and Apple dominate the ranking

The highlight of Les Impériales Week 2026, the Love Brand Ceremony brought together key players in the sector — agencies, advertisers, creatives and media — around a common goal: to spotlight brands that succeed in building lasting attachment among Moroccan consumers. In an atmosphere that was both professional and friendly,......

Morocco and South Korea seal digital cooperation deal at Gitex Africa 2026

Morocco’s Digital Development Agency and the Korea-Africa Foundation signed a cooperation agreement in Marrakech during Gitex Africa 2026 to advance digital innovation and technology-driven growth. The deal brings together Amine El Mezouaghi, head of Morocco’s Digital Development Agency, and Ju Young Lee, chairman of the advisory......

North Star Africa gathers startups and investors at GITEX Africa 2026

North Star Africa, the continent’s largest startup platform, has brought together more than 700 startups and 400 investors in Marrakech during the fourth edition of GITEX Africa Morocco, held from April 7 to 9. The event operates under the authority of the Ministry of Digital Transition and Administration Reform, hosted by the Digital......

Morocco keeps CAITA presidency as africa advances digital cooperation plan

Morocco has secured a renewed mandate at the head of the African Council of Information Technology Agencies, known as CAITA, following the council’s fourth meeting held in Marrakech during GITEX Africa Morocco 2026. The meeting, organized by the Digital Development Agency, brought together national digital agencies from across the continent......

Inwi money and wafacash partner to expand financial services in Morocco

Inwi Money, the mobile payment subsidiary of Moroccan telecom operator Inwi, has signed a partnership with Wafacash to widen access to financial services across Morocco and support the country’s digital economy. The agreement was announced during the second day of GITEX Africa 2026, held in Marrakech, where both companies outlined their......

African insurance awards highlight innovation and digital transformation in Morocco

Insurance leaders and technology innovators gathered in Casablanca for the fourth edition of the African Insurance Awards, where industry players outlined the sector’s trajectory for the next decade across the continent. The event, held at the Hyatt Regency Casablanca, brought together companies, startups, and institutions to showcase......

Concentrix renews technopark partnership to boost Moroccan startups

Concentrix renewed its partnership with Technopark at GITEX Africa 2026 in Marrakech, extending a collaboration aimed at supporting Morocco’s startup ecosystem and accelerating early-stage ventures. The agreement builds on a program launched one year ago. It was designed to provide structured support to emerging startups through incubation,......

Mohammed Ouzzine: The trajectory of a political actor between rural roots and national ambition

Born on January 5, 1969, in Oued Ifrane, in the Azrou region, Mohammed Ouzzine embodies a political profile deeply marked by his rural roots. From the Middle Atlas, he builds his identity around a strong attachment to territories, Amazigh culture, and the realities of “deep Morocco.” This geographical and social origin shapes......

Fragmented digital rules limit Africa’s trade and investment potential

Only a small share of Africa’s digital services circulates within the continent. Around 5% of these services are traded between African countries, while most exports flow to Europe and North America. This imbalance framed discussions at GITEX Africa 2026 in Marrakech, where policymakers and industry experts examined regulatory barriers......

BCP signs student financing and digital transformation deals at Gitex Africa

BCP Group signed two agreements at GITEX Africa in Marrakech focused on expanding access to higher education for African students and accelerating the digital transformation of its banking operations. The first agreement involves the International University of Rabat and Banque Centrale Populaire International. It aims to make Moroccan higher......

Visa, Zazu and Chari launch fully digital business account in Morocco

Visa, Zazu, and Chari have introduced a fully digital business account for entrepreneurs and small companies in Morocco, marking a shift toward faster and more accessible financial services for SMEs. The solution allows users to open a professional account online in about 10 minutes, removing the paperwork and delays commonly associated with......

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