Family businesses account for 93% of Morocco’s economic fabric
Family businesses remain the cornerstone of Morocco’s economy, representing nearly 93% of the country’s entrepreneurial landscape and generating more than 60% of national value added, according to the first comprehensive study dedicated to assessing their economic impact.
Presented in Casablanca by the Institute of Family Business Morocco (IEF-Maroc), the study highlights the strategic role these companies play in supporting economic growth, job creation, and social stability across the Kingdom.
The findings reveal that family-owned businesses provide approximately 6.3 million jobs, accounting for nearly 65% of national employment. Their contribution extends beyond economic performance, as they also help preserve entrepreneurial traditions, professional expertise, and long-term investment strategies passed down through generations.
Industry and Trade Minister Ryad Mezzour described family businesses as the backbone of Morocco’s economy and commercial sector. He emphasized that their ability to ensure successful succession and continuity is essential for strengthening the country’s productive capacity and maintaining sustainable growth.
The study also draws attention to several challenges facing family enterprises, particularly those related to governance, succession planning, and long-term sustainability. While many family businesses achieve significant success during their early decades, only a small proportion manage to reach the third generation.
According to the report, nearly one-third of Moroccan family businesses are currently managed by the second generation, while only 5% have surpassed fifty years of activity and successfully transitioned to a third generation or beyond.
Researchers found that family businesses that successfully navigate generational transitions often outperform non-family firms. Their success is frequently linked to stronger governance structures, better preparation of future leaders, and a long-term strategic vision.
The study identifies several priorities for ensuring the future strength of family enterprises, including improved succession planning, greater access to financing for small and medium-sized businesses, stronger governance practices, and support for innovation and business transformation.
As Morocco continues to modernize its economy, family businesses are expected to remain a key driver of wealth creation, employment, and regional development, reinforcing their central role in the country's economic future.
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