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Strong growth of Moroccan traditional handicrafts exports in 2025
Moroccan traditional handicrafts exports saw significant growth in 2025, with a 27% increase in the first two months of the year compared to the same period in 2024, totaling exports exceeding 231 million dirhams. This growth trend was particularly strong in January 2025, which saw a 31% increase compared to January of the previous year, indicating a positive direction for the traditional handicrafts industry in international markets.
Notably, pottery and stone products led the export demand in international markets, with a growth rate of 21%, contributing to 32% of total exports. Traditional clothing also saw impressive growth, ranking second with a record growth rate of 133%, accounting for 25% of total export transactions.
However, rugs dropped to third place, contributing 16% of total exports. The United States remained the largest importer of Moroccan handicraft products, showing a 20% growth and holding 40% of the total exports.
Turkey saw remarkable progress during the same period, increasing its imports of Moroccan traditional handicrafts by 144 times compared to 2024, placing it second among importing markets. France ranked third with a 10% share of total exports.
Casablanca regained its position as the leading city for exporting Moroccan handicraft products, showing a 25% growth and a 42% share of total exports, surpassing Marrakesh, which held the top spot in 2024 but dropped to second with a 37% share. Fes maintained third place with 13% of total exports.
These positive results reflect the ongoing development of the Moroccan traditional handicrafts industry and its ability to strengthen its position in international markets, particularly with strong performances in pottery and traditional clothing, as well as notable growth in markets like Turkey. This sector demonstrates significant potential as both an economic and cultural driver for the country.
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