Stellantis in talks with two potential partners to revive Maserati, CEO says
Stellantis is currently in discussions with two potential partners as it seeks to strengthen the future of its luxury car brand Maserati, according to Chief Executive Antonio Filosa. The announcement was made during a parliamentary hearing in Italy, where the company outlined its ongoing strategy to support the struggling marque.
The global automotive group, which owns several major car brands, is exploring cooperation options aimed at revitalizing Maserati’s performance in an increasingly competitive luxury vehicle market. The CEO stated that a decision on the preferred partner is expected soon, although further details regarding the companies involved have not yet been disclosed.
Maserati, known for its high-end sports cars and luxury vehicles, has faced challenges in recent years, including declining sales and strong competition from both traditional European rivals and emerging electric vehicle manufacturers. Industry analysts note that partnerships could help the brand access new technologies, expand its market reach, and improve operational efficiency.
Stellantis has been actively restructuring parts of its portfolio as it adapts to the global shift toward electrification and sustainable mobility. Luxury brands like Maserati are seen as key assets within the group, but they also require significant investment and strategic direction to remain competitive in a rapidly evolving industry.
The company’s leadership has emphasized that any future partnership would aim to preserve Maserati’s identity while strengthening its long-term viability. The discussions reflect broader trends in the automotive sector, where manufacturers are increasingly forming alliances to share costs, develop electric platforms, and accelerate innovation.
As the automotive industry continues to transform, the outcome of these talks could play an important role in shaping Maserati’s future direction and its position within the global luxury car market.
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