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Nespresso Celebrates Peruvian Coffee Craftsmanship with New Organic Offering

Tuesday 23 April 2024 - 08:51

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Nespresso, the global pioneer in premium portioned coffee, has embarked on a journey to celebrate the rich coffee heritage and craftsmanship of Peru with its latest Master Origin release: Peru Organic. This launch represents a significant milestone for the brand as it expands its footprint in the vibrant Peruvian market, demonstrating its commitment to sustainability and support for local farming communities.

Unveiling the Artistry of Peruvian Coffee

Nestled in the remote Andean slopes, Peru is known for its rich coffee culture and skilled farmers who have mastered the art of cultivating fine organic Arabica beans. Nespresso's Master Origin Peru Organic offers coffee enthusiasts an immersive journey into the nuanced complexity and craftsmanship behind every cup.

A Masterpiece of Flavor and Sustainability

The Master Origin range by Nespresso celebrates coffee artistry, and the addition of Peru Organic exemplifies the brand's commitment to excellence. Sourced from secluded Peruvian regions, this single-origin coffee is carefully roasted to highlight its bright and smooth character, featuring floral aromas, toasted cereal notes, and a hint of exotic fruitiness in every sip.

While best savored as an espresso or lungo, Peru Organic also makes a delightful Latte Macchiato, thanks to its balanced, milky character and sweet caramel and nutty tones.

Nespresso's expansion into Peru is more than just the introduction of a new coffee offering; it's a testament to the brand's unwavering commitment to sustainability. By partnering with 450 smallholder farmers in the Cajamarca region, Nespresso ensures a sustainable supply chain while supporting local communities. These farmers hand-harvest the coffee cherries and dry them using organic methods, focusing on environmental conservation, including the use of native plants for shade and organic fertilizers.

A Taste of Craftsmanship, A Celebration of Sustainability

As Nespresso continues to grow its global presence, the launch of Master Origin Peru Organic represents a harmonious fusion of exceptional craftsmanship and sustainable practices. With each sip, coffee lovers can savor the rich flavors of Peru while supporting the livelihoods of local farming communities and contributing to a more sustainable future for the coffee industry.