Events
The Paris Book Festival, set to open this Friday at the Grand Palais in the French capital, is honoring Morocco as a "major player" in African publishing, according to Pierre-Yves Bérenguer, the festival's director. "Long reliant on European and Eastern publishing networks,......
The holy month of Ramadan, known for its spirit of sharing and reflection, sets the perfect backdrop for the 13th edition of LiFtour, organized by the Association Les Impériales. Scheduled for Thursday, March 13, 2025, in Casablanca, this event has become a key reference for professionals across......
Each year, the Love Brand awards celebrate the brands that hold a special place in the hearts of Moroccans. In 2025, TotalEnergies has claimed the top spot in the Energy & Fuel category, solidifying its reputation as a trusted name in the market. Unveiled on January 29 during the Love Brand Ceremony,......
During Les Impériales Week 2025, held from January 27 to February 2 in Casablanca, Marcom Edge once again showcased its prominence in Morocco’s communication and marketing sector. The event, themed "The Paradigm Shift – Business. People. Tech.", highlighted the transformative......
Morocco's vibrant city of Casablanca is set to host the 18th Jazzablanca Festival from July 3-12, 2025, bringing together an extraordinary roster of international music stars and emerging talents. The festival opens with three dynamic nights at Casa Anfa and Scène 21 from July 3-5.......
Morocco is set to host the 7th Halieutis international fisheries and aquaculture trade show at the Agadir Exhibition Center from February 6-9, 2025, focusing on research and innovation for sustainable fishing practices. The event will gather 523 exhibitors from 55 countries across 20,000 square meters......
The 2025 edition of Les Impériales Week, held in Casablanca, once again celebrated the excellence of Morocco's marketing and communication industry. Under the theme "The Paradigm Shift – Business. People. Tech," this annual event brought together professionals to honor the......
Coca-Cola Maroc has secured a major accolade by winning first place as the most beloved brand in the beverage category at the Love Brand Ceremony 2025. This prestigious event, held during Les Impériales Week 2025 in Casablanca, highlights the strong and genuine bond the brand has built with Moroccan......
The 2025 edition of Les Impériales Week, a flagship event for marketing and communication professionals, concluded in Casablanca with a resounding success for Optimum Marketing Group. The agency claimed three prestigious awards, cementing its position as a dominant force in the industry for the......
Al Barid Bank distinguished itself at the 2025 edition of Les Impériales Week, a premier event in Morocco’s marketing, communication, and advertising sectors. During the gala ceremony held in Casablanca, the bank earned three prestigious accolades for its innovative Ezy campaign, capping......
In a celebration of Morocco's most cherished brands and personalities, the Love Brand Ceremony held during Les Impériales Week 2025, recognized the remarkable influence of digital creators. Among the standouts was Moroccan YouTuber Mustapha Swinga, who ranked in the Top 3 of the nation’s......
The 8th edition of Les Impériales Week concluded on Friday, January 31, in Casablanca, marking the end of a dynamic week filled with discussions, insights, and celebrations centered on the latest trends in marketing, communication, digital innovation, media, and events. Held under the theme "The......
The iconic Moroccan biscuit brand BIMO, owned by Mondelez Maroc, has earned a coveted position in the top three of Morocco's most-loved food brands. This recognition was awarded during the prestigious Love Brand Ceremony, held as part of Les Impériales Week 2025. Based on the annual study......
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