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RABAT2025-04-10
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Alshaya Group Denies Rumors of Morocco Withdrawal
The Alshaya Group has unequivocally refuted recent reports suggesting a potential withdrawal from Morocco. Responding in writing, the organization dismissed rumors surrounding the possible closure of Starbucks coffee shops and H&M ready-to-wear outlets.
The group's spokesperson emphasized an ongoing evaluation of their portfolio and reaffirmed their steadfast commitment to managing the H&M brand in Morocco. The primary goal of this strategic approach is to ensure the presence of stores in locations most frequented by customers. The group expresses confidence in the long-term success of the brand and remains dedicated to exploring avenues to maximize its potential in the market. This may occasionally involve adjustments to their network of stores.
The spokesperson further assured that the company will continue to showcase all Starbucks locations in Morocco. Alshaya Group remains focused on maintaining a robust and sustainable presence for both Starbucks and H&M in the Moroccan market.
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