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Keywords: Sponsorship


Royal Moroccan Football Federation Announces New Partnership With Skoda Morocco

The Royal Moroccan Football Federation (FRMF) has officially announced a new strategic partnership with Skoda Morocco, reinforcing collaboration between the two entities. The agreement, signed on Friday, aims to boost the federation’s financial resources and enhance its marketing strategy. A Shared......

Kia Maroc drives padel's rise with bold support for national champions

Kia Maroc has solidified its position as a key supporter of padel’s growing popularity in Morocco by becoming the official sponsor of both the men’s and women’s national teams. This commitment, spearheaded by BAMOTORS Maroc, reflects the brand’s ambition to back an emerging sport......

Toyota Motor Corp Reassesses DEI Initiatives and Halts LGBTQ Sponsorships

In a significant shift, Toyota Motor Corp. has announced it will refocus its Diversity, Equity, and Inclusion (DEI) programs and discontinue its sponsorship of LGBTQ events. The Japanese carmaker cited a “highly politicized discussion” surrounding corporate commitments to DEI as a primary......

Gillette's Enduring Legacy: Pioneers of Sports Sponsorship Thrive into Paris 2024

Established in 1901 in Boston, Gillette, under the visionary King Camp Gillette, disrupted the shaving industry with the invention of the first adjustable razor featuring disposable blades. This innovation allowed men to transition from barber visits to at-home shaving, propelling Gillette into unprecedented......

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