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Insights into Morocco's First 10 Days of Ramadan Advertising Surge

The holy month of Ramadan marks a period of intensified media engagement, notably in food consumption and lifestyle shifts. Advertising investments across various sectors undergo significant fluctuations during this time, reflecting dynamic market trends. Key indicators of advertising investments during......

Top Agencies and Brands Honored at Les Impériales Gala

The 7th edition of 'Les Impériales' went down in history as the biggest and most star-studded event yet, recognizing excellence and innovation across Morocco's thriving communications industry. Over 3,500 professionals and key figures from the sector packed the magnificent Carré......

Hicham Masrar Among Celebrated Influencers at Les Impériales 2024

Casablanca hosts the 7th edition of les Impériales 2024, a flagship event running until February 16 under the inspiring theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER." This annual edition invites deep reflection on Moroccan identity, its roots, strengths, and inspiring power. At......

Revealing Moroccans' Favorite Brands and Celebrities

The second evening of the Les Impériales festival, held from February 12 to 16, 2024, in Casablanca, provided the opportunity to unveil the results of the Love Brand study. This annual study ranks the most beloved brands and public figures by Moroccans. Unsurprisingly, footballer Achraf Hakimi......

Casablanca Set to Shine at LOVE BRAND Evening: Celebrating Moroccan Market Leaders

Casablanca is gearing up to sparkle under the spotlight of the LOVE BRAND Evening, a flagship event of Les Impériales. This soirée promises to be a celebration of brands and personalities that have successfully captured the attention of Moroccans, as unveiled by Imperium's study based......

Imperium Study: The Most Media-Covered Moroccan Personalities in December

In the course of its recent studies on public figures, key economic and political players holding a prominent position in the Moroccan media scene, the specialized company "Imperium" has revealed new and precise data and statistics on significant faces that have graced the headlines in the......