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Casablanca Set to Shine at LOVE BRAND Evening: Celebrating Moroccan Market Leaders
Casablanca is gearing up to sparkle under the spotlight of the LOVE BRAND Evening, a flagship event of Les Impériales. This soirée promises to be a celebration of brands and personalities that have successfully captured the attention of Moroccans, as unveiled by Imperium's study based on responses from 3500 individuals.
In a festive disco atmosphere, this evening vows to pay vibrant tribute to market leaders who have left an indelible mark on the daily lives of Moroccans. By highlighting the impact of these brands and public figures on local culture, this event presents a unique opportunity for entertainment and recognition, thereby underscoring the preferences of modern Morocco.
Under the theme "Moroccan ID. Inspire. Create. Empower," the 7th annual edition of Les Impériales kicked off on Tuesday in Casablanca, graced by renowned media personalities. This pivotal gathering for professionals in the communication, marketing, and related fields offers profound reflection on Moroccan identity, its roots, strengths, and inspirational power.
The highlight of this edition will be the presentation of the "Les Étoiles" Awards, the most prestigious trophy in the Communication sector, scheduled for the following Friday. This accolade honors the best campaigns and advertising actions of the year across 8 categories and 39 distinct subcategories.
This year, Les Étoiles received a record-breaking 275 applications, representing 167 campaigns from around 80 different brands, with each campaign eligible to subscribe to up to five different subcategories. In total, 37 candidates have joined this competition, showcasing the commitment and vitality of the communication sector in Morocco.