Revealing Moroccans' Favorite Brands and Celebrities
The second evening of the Les Impériales festival, held from February 12 to 16, 2024, in Casablanca, provided the opportunity to unveil the results of the Love Brand study. This annual study ranks the most beloved brands and public figures by Moroccans.
Unsurprisingly, footballer Achraf Hakimi tops the list of the top 10 celebrities, followed by his colleagues Hakim Ziyech and Saad Lamjarred. Representing the female contingent is Asmaa Lamnawar, while comedian Gad Elmaleh rounds off the ranking.
In the realm of influencers, Hicham Masrar takes the lead, surpassing social media stars Mustapha El Fakkak and Simo Sedrati. In total, no less than 283 public figures were mentioned by the 3340 Moroccans surveyed during this extensive inquiry conducted in 6 cities of the kingdom.
Regarding brands, Maroc Telecom remains unrivaled at the top of the most favored companies, closely followed by Inwi and Wafasalaf. Foreign giants are not left behind, with Orange leading the pack ahead of Samsung and Hyundai.