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Digital Trends


The Future of TikTok: Navigating U.S. Digital Sovereignty Amid National Security Concerns

The ongoing debate over a potential TikTok ban in the United States has ignited intense discussions, with the nation struggling to find a balance between digital freedom and national security. As this contentious topic plays out in Congress and across social media, it reflects the broader challenges......

Decoding Gen Z's Social Media Obsession: Insights from Morocco's Digitally-Native Youth

In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......

Moroccan TikTok Sensation Chaimae Breaks Records with Marathon Live Stream

Moroccan social media sensation Chaimae, also known as “Moulate dehka” to her 20 million followers, has rewritten the playbook for online success with her recent marathon TikTok live stream. Last Sunday evening, in an enthralling four-hour session, the rising content creator captivated audiences......

The Art of Humor: Crafting Comedic Brilliance for TikTok

TikTok reverberates with laughter, establishing itself as a kingdom of comedy. Hashtags such as #funny and #comedy have amassed a staggering six trillion views, highlighting users' insatiable appetite for humor on this platform. The unique formats and trends on TikTok shape a distinct humor ecosystem......

Trends in Global Advertising: Growth Projections for 2023 and 2024

The landscape of the global advertising market is poised for notable shifts in the coming years, as indicated by GroupM, WPP's media branch. Projections for 2023 suggest a substantial increase of +5.8%, reaching a staggering $889 billion (excluding U.S. political advertising). The growth trend is......