Digital Trends
Morocco's transition toward digital payment methods has gained significant momentum, as evidenced by the substantial rise in mobile payments throughout 2022. This trend, indicating a departure from the nation's traditionally cash-focused culture, was highlighted in the third annual National Financial......
The digital world in 2024 has revealed a mix of unexpected trends and insights that challenge traditional assumptions. Simon Kemp's comprehensive analysis in the Digital 2024 April Global Statshot Report, published in partnership with We Are Social and Meltwater, showcases a remarkable transformation......
The ongoing debate over a potential TikTok ban in the United States has ignited intense discussions, with the nation struggling to find a balance between digital freedom and national security. As this contentious topic plays out in Congress and across social media, it reflects the broader challenges......
In the dominant realm of social media, a recent study exploring the habits and preferences of Morocco's tech-savvy Generation Z has unearthed intriguing insights. Conducted by OpinionWay Maroc and Saga Communication, the "Maroc Connecté: tendances de la GEN Z sur les réseaux sociaux"......
Moroccan social media sensation Chaimae, also known as “Moulate dehka” to her 20 million followers, has rewritten the playbook for online success with her recent marathon TikTok live stream. Last Sunday evening, in an enthralling four-hour session, the rising content creator captivated audiences......
TikTok reverberates with laughter, establishing itself as a kingdom of comedy. Hashtags such as #funny and #comedy have amassed a staggering six trillion views, highlighting users' insatiable appetite for humor on this platform. The unique formats and trends on TikTok shape a distinct humor ecosystem......
The landscape of the global advertising market is poised for notable shifts in the coming years, as indicated by GroupM, WPP's media branch. Projections for 2023 suggest a substantial increase of +5.8%, reaching a staggering $889 billion (excluding U.S. political advertising). The growth trend is......
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