Morocco, with its dynamic economy and motivated, youthful workforce, offers an ideal environment for the growth of American franchises, said Marissa Scott, the U.S. Consul General in Casablanca, during her remarks at the opening of the Morocco Franchise Exhibition 2025 in Casablanca. She highlighted......

Imad Benmoussa, founder of Apex Ventures and recognized entrepreneurial innovator, has been appointed as Chairman of the Board at Enactus Morocco. His appointment, effective immediately, marks a pivotal moment for the organization dedicated to social entrepreneurship and sustainable development. With......

The Moroccan Agency for Investment and Export Development (AMDIE) has broadened access to its flagship export support initiatives, working alongside the Ministry of Industry and Trade and the Moroccan Confederation of Exporters (ASMEX). The expansion introduces an open application system, creating new......

The Chinese group "Jong Wei," a specialist in battery materials production, has announced a slowdown in its expansion across Asia, suspending a project in South Korea and postponing two others in Indonesia. However, the company reaffirmed its commitment to strengthening investments in Morocco,......

In a dazzling showcase at Casablanca's prestigious Idou Anfa Hotel, Moroccan perfume house Hadri Parfums unveiled four new signature fragrances while announcing ambitious expansion plans both domestically and internationally. The February 9th event highlighted the remarkable journey of founder Abdelrazak......

The Moroccan government has unveiled significant real estate incentives through its "Pass Jeunes" program, following a strategic partnership with Al Omrane Group. The initiative, formalized in Rabat through an agreement signed by Youth, Culture and Communication Minister Mohamed Mehdi Bensaid,......

Morocco's Credit Agricole and UN Women have joined forces to empower women in the fishing industry through financial education and economic inclusion programs. The initiative, focused on the regions of Tetouan, M'diq, and Martil, aims to strengthen the position of fisherwomen in local markets. The......

MASS Cereal Maroc has reinforced its leadership in Morocco’s grain handling sector by securing the ISO 9001:2015 certification for its facilities in Casablanca and Jorf Lasfar. This achievement highlights the company's commitment to maintaining the highest quality standards and fostering continuous......

Moroccan eco-consciousness and innovation have taken the spotlight as Cleanzy, a frontrunner in environmentally friendly dry cleaning, was awarded the title of "Innovative Laundry Brand of the Year" at the Arab Franchise Expo in Dubai in November 2024. This global event brought together leaders......

The General Confederation of Moroccan Enterprises (CGEM) has unveiled a groundbreaking initiative called "Generation AI: Boosting 1000 Moroccan SMEs" in collaboration with the European Bank for Reconstruction and Development (EBRD) and LinkedIn. The program aims to support 1,000 small and......

Morocco and Bavaria are exploring potential avenues for strategic collaboration. On Friday, the Moroccan Minister of Industry and Trade, Ryad Mezzour, met with Tobias Gotthardt, Secretary of State at the Bavarian Ministry of Economic Affairs, State Development, and Energy, in Rabat. This meeting underscored......

El panorama de la hospitalidad marroquí está experimentando una transformación significativa mientras Accor implementa una nueva estructura organizativa, reforzando su presencia en el país. Esta realineación estratégica busca mejorar las experiencias de los huéspedes......

Accor has reinforced its commitment to Morocco's hospitality sector with the appointment of Mehdi Morad as Head of Operations for Sofitel, Sofitel Legend, MGallery, and Emblems. This strategic move aligns with the group's renewed vision to elevate Morocco as a premier international destination......