Xpeng enters Morocco completes North Africa EV push

14:35

By: Dakir Madiha

Xpeng enters Morocco completes North Africa EV push

Xpeng has officially expanded into Morocco, marking a new stage in its North African growth strategy. The Chinese electric vehicle manufacturer opened its first showroom on 1 April at Casablanca Finance City, positioning itself in one of the country’s main financial and commercial hubs. The move strengthens the company’s presence in a region it considers increasingly important for premium electric mobility.

Two models are now available on the Moroccan market. The G6 SUV coupé starts at MAD 417,800, while the larger G9 begins at MAD 662,000. Both vehicles are fully electric and are sold with a home charging station included. The launch places Xpeng in direct competition with other international brands targeting Morocco’s growing demand for electrified vehicles.

The company’s regional expansion is structured around what it describes as a strategic triangle covering Morocco, Egypt and Tunisia. Xpeng has already opened a 2,500-square-meter sales and service center in Tunisia, which it presents as the largest facility of its kind in North Africa. In Egypt, where the brand entered earlier, the G6 and G9 have led the premium electric SUV segment for several consecutive months.

In Morocco, distribution is handled by Smeia, a major luxury automotive importer with decades of experience and a dominant position in the high-end segment. The company also represents brands such as BMW, Mini and Jaguar Land Rover. Its nationwide network reaches most of the population, and additional showrooms are expected to open in major cities by the end of the year. This structure gives Xpeng immediate access to an established sales and after-sales ecosystem.

Xpeng’s vehicles are positioned as technology-driven products. The G9 uses an 800-volt architecture designed to reduce charging times, while both models integrate the X-PILOT driver assistance system. The system relies on multiple sensors to monitor road conditions and support emergency responses. Over-the-air updates allow software improvements without requiring workshop visits.

Morocco’s automotive market provides a growing base for expansion. Chinese brands have increased their presence sharply, supported by rising demand for electric and hybrid vehicles. Sales data show strong growth in recent years, with Chinese manufacturers expanding their share of the market through competitive pricing and structured distribution networks. Electric vehicle adoption has accelerated further as infrastructure and consumer interest develop.