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Eco-Chic Lipwear: Embracing the Beauty of Sustainability

In a rapidly changing beauty landscape, sustainability takes center stage, urging consumers to opt for products that honor both personal care and environmental responsibility. The Rise of Conscious Beauty Amid evolving beauty routines, the demand for eco-friendly products grows. Natural and organic......

Discover the Allure of Arab-Owned Beauty Brands: Chic Innovations Transforming Self-Care

Lovers of self-care, prepare for an ultimate glow-up with these standout Arab beauty brands. Crafted by Arab women for Arab women, these brands offer the ultimate glam experience, unlocking the best-kept secrets and timeless traditions of Arab beauty, perfectly suited to the region's unique climate. Huda......

Unveiling the Seamy Side of Fashion: Milan Investigation Exposes Labor Woes in Luxury Goods Production

In a shocking revelation that threatens to tarnish the glittering reputation of Milan's fashion industry, Italian authorities have uncovered widespread exploitation of workers in the production of high-end handbags and leather goods. The investigation, spearheaded by Milan prosecutors, has laid bare......

Arçelik Completes Acquisition of Whirlpool Subsidiaries in Morocco and the United Arab Emirates

The Turkish company Arçelik, parent company of Beko, has announced the completion of the acquisition of Whirlpool's subsidiaries and operations in Morocco and the United Arab Emirates. "With this acquisition, Arçelik now owns Whirlpool's entities in the United Arab Emirates......

Balenciaga's "Moroccan Belgha" Slippers Spark Heated Debate Over Cultural Appropriation

In the dynamic realm of high fashion, Balenciaga, a luxury brand, finds itself amidst a contentious discussion ignited by its latest slipper design, which bears a striking resemblance to the iconic Moroccan "belgha." This controversy has rekindled ongoing debates surrounding cultural appropriation......

Empowering Moroccan Brands: Insights from Adil Chafiqi at Les Impériales 2024

This year's Les Imperiales conference in Casablanca concluded yesterday after insightful discussions on leveraging Morocco's strengths. With a record-high 275 communications professionals in attendance exploring the theme "THE MOROCCAN ID - INSPIRE. CREATE. EMPOWER", the prestigious......

Casablanca Set to Shine at LOVE BRAND Evening: Celebrating Moroccan Market Leaders

Casablanca is gearing up to sparkle under the spotlight of the LOVE BRAND Evening, a flagship event of Les Impériales. This soirée promises to be a celebration of brands and personalities that have successfully captured the attention of Moroccans, as unveiled by Imperium's study based......

Luxury Brands Unveil Grand Partnerships in Marrakech at Exclusive Event

This past Saturday, Marrakech, known for its vibrant energy, rolled out a metaphorical red carpet, welcoming luxury brands seeking exclusive partnerships and a prominent foothold in the Moroccan market. The grand Palais des Festivals et des Congres played host to the esteemed Luxury Network Awards 2024,......