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Keywords: Brands


Exposing the Illusion of Luxury: China's Challenge to Western Brands Amid Tariff Conflicts

Chinese manufacturers and social media influencers are revealing the truth behind Western luxury brands, as escalating tariffs under the Trump administration highlight weaknesses in economic strategy. The narrative of the famous folktale “The Emperor’s New Clothes” finds a modern parallel......

Unmasking the Truth Behind Luxury Goods: The Role of Chinese Manufacturers

A growing trend on social media is prompting consumers to reconsider the origins and value of luxury items. Chinese manufacturers are revealing the stark reality behind high-end brands, exposing how many prestigious products are actually produced in China at low costs and sold at exorbitant prices in......

BIMO secures top 3 spot among Morocco's most-loved food brands

The iconic Moroccan biscuit brand BIMO, owned by Mondelez Maroc, has earned a coveted position in the top three of Morocco's most-loved food brands. This recognition was awarded during the prestigious Love Brand Ceremony, held as part of Les Impériales Week 2025. Based on the annual study......

Danone tops Morocco’s most-loved food brands in 2025

During the recent Love Brand Ceremony, held as part of Les Impériales Week 2025, the results of the Love Brand study highlighted the most cherished brands among Moroccan consumers. Danone emerged as the leading brand in the "Food" category, reaffirming its pivotal role in the daily lives......

Marjane tops Morocco’s favorite retail brands in 2025

The eighth edition of Les Impériales Week unveiled the findings of the highly anticipated Love Brand 2025 study, spotlighting the brands and personalities most cherished by Moroccans. Conducted by Imperium, this study serves as a key benchmark of consumer preferences. Among the standout national......

Achraf Hakimi: A national icon and Morocco’s most beloved figure in 2025

The 2025 edition of the Love Brand study has unveiled an undeniable trend: Achraf Hakimi is the most cherished personality among Moroccans. Announced during the Love Brand Ceremony held on Wednesday, January 29, as part of Les Impériales Week 2025, this ranking highlights the Moroccan public’s......

Love Brand 2025: Morocco’s favorite brands and personalities revealed

The long-awaited results of the Love Brand study have been unveiled during the Love Brand Ceremony on Wednesday, January 29, 2025, as part of Les Impériales Week 2025. This research highlights the most beloved brands, personalities, and influencers among Moroccans. Conducted by Imperium, the......

Morocco’s favorite brands celebrated at Love Brand soirée in Casablanca

Casablanca is set to host the much-anticipated Love Brand Soirée this Wednesday, January 29, 2025, as part of the 8th annual Les Impériales Week. Held at the prestigious Carré d'Or, this event will shine a spotlight on the most cherished brands and personalities in Morocco, as......

Mango Founder Isak Andic Tragically Dies in Hiking Accident at 71

Isak Andic, the 71-year-old founder of the global fashion chain Mango, died on Saturday following a hiking accident in Spain, the company announced in a press release. Andic reportedly slipped and fell 150 meters from a cliff while hiking with family near the Montserrat caves in Barcelona. Emergency......

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