Keywords: Marketing
During a Ftour gathering that brought together professionals from the marketing, communication, and media sectors, the Les Impériales association officially launched the momentum for Les Impériales Week 2026. Organized in a spirit of conviviality, the meeting brought together different......
Morocco’s marketing and communication sector continues to evolve rapidly as digital technologies and social media reshape how brands connect with audiences. In this changing landscape, the event Les Impériales has established itself as one of the country’s leading professional platforms,......
The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from......
The 14th edition of Les Impériales Ftour will bring together Morocco’s leading figures in marketing, communication and media on March 3, 2026, as a strategic prelude to the country’s flagship industry gathering later in the spring. Organized weeks ahead of Les Impériales 2026,......
Scopely has confirmed that it used generative AI to produce promotional material for Star Trek Fleet Command after an Instagram advertisement drew criticism from users who identified the content as machine generated. The promotion featured a visibly artificial human character moving through a futuristic......
The Moroccan National Tourist Office (ONMT) has approved its action plan and budget for 2026 after reporting record results for 2025. The announcement came during a board meeting chaired by Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social Economy. In 2025, Morocco welcomed nearly 20 million......
As Les Impériales Week 2026 approaches, the Les Impériales association has officially opened registrations for Les Étoiles 2026, inviting agencies, brands, and creators to submit their campaigns for recognition among the year’s top professional achievements. Over the years,......
Timothée Chalamet has addressed the wave of attention surrounding his daring promotional tour for Marty Supreme, defending his strategy as a creative extension of the film’s vision. The actor explained that his high-energy campaign featuring striking fashion choices, unconventional......
The ninth edition of Les Impériales Week (LiWeek-2026), a landmark event for Morocco’s marketing, communications, and creative industries, is set to take place in Casablanca from March 30 to April 5, 2026, under the High Patronage of His Majesty King Mohammed VI. Organized by the association......
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