Keywords: Advertising
The Moroccan advertising market is evolving in a context of rapid transformation in media consumption and the continued rise of digital platforms. While investments are increasing, the overall dynamic remains marked by significant year-to-year fluctuations and ongoing questions about the real value creation......
The Association Les Impériales unveiled the main orientations of the 9th edition of Les Impériales Week (LiWeek 2026) during the traditional Li Ftour 2026, held on March 3 in Casablanca. Organized under the High Patronage of HM King Mohammed VI, the upcoming edition will take place from......
Morocco’s national television channels marked the start of Ramadan with an unusually heavy advertising load, broadcasting 105 commercials on the first day alone, highlighting fierce competition among brands during one of the year’s most watched periods. According to exclusive data obtained......
The 14th edition of Les Impériales Ftour will bring together Morocco’s leading figures in marketing, communication and media on March 3, 2026, as a strategic prelude to the country’s flagship industry gathering later in the spring. Organized weeks ahead of Les Impériales 2026,......
Scopely has confirmed that it used generative AI to produce promotional material for Star Trek Fleet Command after an Instagram advertisement drew criticism from users who identified the content as machine generated. The promotion featured a visibly artificial human character moving through a futuristic......
As Les Impériales Week 2026 approaches, the Les Impériales association has officially opened registrations for Les Étoiles 2026, inviting agencies, brands, and creators to submit their campaigns for recognition among the year’s top professional achievements. Over the years,......
Paris, January 2026 – German discount retailer Lidl has announced it will stop advertising on French television, blaming what it describes as an overly restrictive regulatory framework that exposes advertisers to excessive legal risk. The decision comes just months after Lidl was ordered by the......
A new kind of advertisement has entered the kitchen. This week, Samsung began rolling out a software update in the United States that introduces ads on the touchscreens of its Family Hub smart refrigerators, which cost more than $2,000. Owners of these high-end models were surprised to find a banner......
Criteo, the French leader in online advertising listed on the New York Stock Exchange, has announced plans to move its legal domicile from France to Luxembourg. This relocation marks a preliminary step toward a potential transfer of its global headquarters to the United States. According to Frederik......
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