Morocco’s rural tourism initiative aims to boost local economies and showcase hidden gems

In a bold move to diversify its tourism offerings and highlight the nation’s rich cultural tapestry, Morocco’s Ministry of Tourism has unveiled an ambitious plan to transform 16 rural villages into vibrant tourist destinations. With a budget of MAD 188 million ($18.5 million), the initiative seeks to invigorate local economies, create sustainable employment opportunities, and position rural areas as key players in the country’s tourism sector.

Developed in collaboration with the Moroccan Society of Tourism Engineering (SMIT), the project is part of the 2023-2026 tourism roadmap. It emphasizes sustainable practices, infrastructure improvements, and the creation of modern facilities tailored to meet the expectations of today’s travelers. Each village will feature unique accommodations, cultural centers, and recreational spaces designed to attract both domestic and international visitors.

The 16 villages have been strategically grouped into four geographical clusters, each showcasing the distinct characteristics of its region:

First cluster: Fez-Meknes and Casablanca-Settat  

- Dar El Hamra: Known for its traditional homes and agricultural charm, this village offers an authentic glimpse into local craftsmanship and ancient traditions.  
- Ain Leuh: Surrounded by cedar forests near Azrou and Ifrane, it serves as a gateway for nature trails, outdoor activities, and cultural festivals.  
- Zaouiat Oued Ifrane: A serene mountain retreat, it attracts nature enthusiasts with its waterfalls and trekking paths.  
- Ain Tizgha: Celebrated for its scenic beauty and traditional farming practices, it provides visitors with a taste of rich, authentic local cuisine.

Second cluster: Souss-Massa and Draa-Tafilalet  

- Imi Ouaddar: Pristine beaches and crystal-clear waters make this village a haven for beachgoers and surfers.  
- Imssouane: A favorite among surfers, it blends stunning marine landscapes with a unique culinary scene, particularly its fresh seafood.  
- Ksar Ait Benhaddou: A UNESCO World Heritage site, this architectural marvel stands as a cultural landmark.  
- Ksar Tizgui: This fortified village offers panoramic views of surrounding oases, making it an ideal setting to explore local history.

Third cluster: Marrakech-Safi and Beni Mellal-Khenifra

 - Imlil: The starting point for treks to Mount Toubkal, it combines breathtaking mountain views with warm hospitality.  
- Oukaimeden: Morocco’s premier ski resort in the Atlas Mountains, it attracts winter sports enthusiasts and nature lovers.  
- Ouzoud: Renowned for its spectacular waterfalls, it offers a unique experience of Amazigh culture.  
- Zaouit Ahensal: A remote mountain village, it captivates adventurers with its dramatic landscapes and trekking opportunities.

Fourth cluster: Tanger-Tetouan-Al Hoceima, Oriental, and Rabat-Sale-Kenitra

- Icherriten: Located in the Rif Mountains, it invites visitors to unwind while taking in panoramic views and experiencing authentic village life.  
- Jajouka: Famed for its ancient musical traditions, it provides a cultural immersion for those seeking heritage-rich experiences.  
- Tafoughalt: Nestled in the Beni Snassen mountains, it draws geology enthusiasts and hikers with its preserved natural beauty and historic caves.  
- Oulmes: Renowned for its thermal springs, it combines wellness offerings with local artisanal traditions.

A broader vision for rural tourism

To elevate these villages as distinct destinations, the ministry plans to implement targeted marketing campaigns and collaborate with tourism operators. Beyond infrastructure improvements, the program envisions new cultural festivals, culinary trails, and platforms to promote local crafts and regional products. These efforts reflect a broader strategy to diversify Morocco’s tourism sector while empowering rural communities and preserving their unique heritage.

This initiative not only aims to attract tourists to lesser-known regions but also seeks to create a lasting impact by fostering economic growth and cultural preservation in Morocco’s rural heartlands.