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The Must-See Moments of the 7th Edition of Les Impériales

Let's dive into the fascinating universe of the 7th edition of Les Impériales, a prestigious event that makes Casablanca’s heart beat faster until February 16th. Under the evocative theme “THE MOROCCAN ID – INSPIRE. CREATE. EMPOWER”, this edition invites us to explore......

Revealing Moroccans' Favorite Brands and Celebrities

The second evening of the Les Impériales festival, held from February 12 to 16, 2024, in Casablanca, provided the opportunity to unveil the results of the Love Brand study. This annual study ranks the most beloved brands and public figures by Moroccans. Unsurprisingly, footballer Achraf Hakimi......

Casablanca Set to Shine at LOVE BRAND Evening: Celebrating Moroccan Market Leaders

Casablanca is gearing up to sparkle under the spotlight of the LOVE BRAND Evening, a flagship event of Les Impériales. This soirée promises to be a celebration of brands and personalities that have successfully captured the attention of Moroccans, as unveiled by Imperium's study based......

Love Takes Wing in the Atlas Mountains: Imilchil's Celebration of Romance

In the heart of the secluded Atlas Mountain village of Imilchil, a unique marriage festival unfurls its vibrant tapestry every September. Drawing locals from the rugged expanse of the surrounding landscape, this celebration is deeply rooted in Amazigh culture and the timeless customs of matrimony passed......

Cupid's Arrow Strikes True: Exploring the Meanings of Valentine's Day

As February 14th approaches once again, the anticipation of Valentine's Day fills the air with palpable excitement. For many, it's a day synonymous with expressing passionate feelings of love and romance. The iconic imagery of red hearts, flowers, and extravagant displays of affection seems inevitable......

Moroccan Singer Nabyla Maan Explores Passion Through Poetry in New Single

Renowned Moroccan singer Nabyla Maan delves into the rich poetic traditions with her latest single, "Ana Fnit", a traditional North African zajal love poem brought to life through song. Penned by the artist's lifelong creative partner and husband, Tarik Hilal, "Ana Fnit" offers......