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Nada Aboumejd Spotlights Industry transformation at Les Impériales Week in Casablanca
Casablanca is abuzz with activity as the 8th edition of Les Impériales Week unfolds, running from January 27 to February 2, 2025. Organized by the association Les Impériales, this highly anticipated event serves as a key gathering for professionals in communication, marketing, and media. This year’s theme, “The Paradigm Shift – Business. People. Tech.”, underscores the profound changes reshaping the industry.
A focus on innovation and global impact
This edition highlights the sweeping transformations redefining strategies and practices across marketing and advertising industries. Through a dynamic program of conferences, debates, and workshops, Les Impériales Week fosters a platform for exploring the trends and innovations shaping the future of the sector, both in Morocco and on the global stage.
A global perspective on marketing evolution
Nada Aboumejd, Marketing Manager at MasterCard, expressed her excitement at the event’s opening, stating: “I am delighted to participate in the launch of this new edition of Les Impériales, which has become the unmissable meeting point for marketers and advertisers in Morocco. The theme ‘Paradigm Shift’ perfectly captures the ongoing changes and new market dynamics. All brands are here to support this evolution, and the organization this year truly meets international standards.”
With its robust programming and esteemed speakers, Les Impériales Week solidifies its position as a strategic platform for professionals seeking innovation and growth in an ever-evolving industry.
